How to carry out network marketing?

Enterprise network marketing strategy

Search engine marketing: Baidu (.com), according to CNNIC's "2007 China Search Engine Market Survey Report" shows that 44.71% of Internet users often use (many times a day) search engine, the daily use of a search engine users also accounted for 17.2%, that is, the number of daily use of search engine users As high as 61.91%, meaning that more than half of the Internet users began to rely on the use of search engines. Based on this user base and composition, search engine has become an important marketing tool for enterprise marketing. Mainly includes: logging into Baidu, GOOGLE, Yahoo, Sogou, Aiqi, Zhongsou and other search engines and Sina classified directory, Yahoo directory, Sohu classified directory and other directory sites, as well as by the keyword analysis, search engine rankings optimization and maintenance, search results page position bidding and other marketing forms of search engine optimization and marketing services.

At present, this kind of marketing method has gained a certain application in small and medium-sized enterprises due to the relative measurable effect and the vigorous promotion of the service provider, for example, according to Baidu's Q3 financial report, it has more than 140,000 enterprise customers.

Branded online ads: Branded online ads are a kind of online marketing tool that appeared earlier, and are forced to be launched for visitors, and their presentation forms include columns, text links, streaming media, pictures, couplets, etc. Currently, the branded online ads of Sina, Sohu and Sina.com have been launched. At present, the brand network advertising for Sina, Sohu, NetEase and other integrated portals and Silicon Valley Power, Pacific Computer, and News and other industry vertical portals monopoly, some small and medium-sized enterprises website is difficult to compete for orders.

External links: external links in the general sense refers to other sites linked to the site's links, external links for the proliferation of site visibility, search engine attention for the site and the inclusion of PR value to improve the important indicators of network marketing is quite beneficial, at the same time, increase the process of external links is equivalent to the launch of large-scale foreign affairs activities and an important basis for cooperation in the market. This marketing approach is relatively elementary, generally speaking, many individual webmasters like to use, in the overall marketing strategy of the enterprise only as a basic link and exist, rather than a key element.

Network advertising alliance: this form has been an important source of income for individual webmasters, equivalent to a large number of websites to form an alliance, and then by the alliance initiator according to the characteristics of the various constituent stations to distribute advertising, can be regarded as a kind of niche media on the Internet. Such as the later rise of high visibility, the operation of a very standardized narrow advertising is also one of them. This kind of network marketing to take the effect of the payment mechanism, has been accepted by all types of enterprises, large and medium-sized eat all.

E-commerce and classified information platform marketing: typical examples, Alibaba, HC and other third-party e-commerce platforms to provide stores and their packaged services (such as honesty, buy and sell through), through the form of this virtual store to facilitate the sale of course, through the payment of a priority point of the position, caused by the effect is better, or the gongs and drums network and other emerging business search provides a "e-commerce + search". "E-commerce + search" combination of marketing services. Immediately after the rise of classified information, but also in the promotion of the article, based on many users to post free housing, job hunting, second-hand and other types of life information, and then service providers began to launch a significant and prioritized sequential position of the paid services. This kind of marketing has not yet formed a scale, and has not been recognized by the majority of business owners group. However, the efficiency, conversion rate or turnover rate of life information is relatively high, such as the sale of second-hand computers, generally can be found through the classified information platform to find the buyer or find the seller, which provides convenience, but also contributed to the transaction.

Email marketing: the popularity of mailboxes and the combination of traditional DM direct mail has given rise to the rapid popularization of email marketing, email marketing can be both permit mail to start, but also non-permit mail as a supplement, with the enhancement of consumer awareness of the rights of the flood of information, the permit mail marketing has dominated the mainstream, the typical application of the conference and training, air tickets, flowers, hotels, tourism and other products and services marketing Typically used in conference training, air tickets, flowers, hotels, tourism lines and other products and services on the marketing, this marketing approach at the same time can help to achieve market research, customer service, brand dissemination and other marketing purposes, and can be used directly as a marketing tool, marketing any product and service.

Electronic magazine marketing: In 2005, the rapid rise of the new media - network magazines, the most dazzling multimedia technology has been favored by many Internet users, in a short period of time, quickly gathered a large reading group. Based on this, online magazines have opened up a new and diversified information dissemination channel by virtue of diversified forms of expression, subdivided target audiences and relatively precise communication methods, but their acceptance by enterprises is still far from enough. On the one hand, the vast majority of the proportion of the business community does not have a mature e-magazine reading habits, the second is the enterprise to produce their own e-magazine, permission to mail and e-magazine combination of marketing, its high cost, not easy to operate, difficult to continue to carry out, the third is if you borrow third-party e-magazine platforms, such as ZCOM, XPLUS, etc., but its charges are not accepted by many small and medium-sized enterprises, and the effect of the assessment system lacks the market and application test. system lacks market and application test.

Eighteen, what is network marketing outsourcing?

Internet marketing outsourcing, that is, the original need for enterprises to hire their own people to achieve the network marketing work in the form of a contract entrusted to professional network marketing service providers. Internet marketing outsourcing service providers to the Internet as a platform, in-depth analysis of the current situation of enterprises, product characteristics and industry characteristics based on customized personalized cost-effective network marketing program, fully responsible for the effective implementation of the program, tracking and monitoring the effectiveness of network marketing, and provide regular analysis of the results of the enterprise report.

The three misunderstandings of small and medium-sized enterprises network marketing. With the network to fully penetrate into the business operations and personal life, network marketing is gradually more and more enterprises to recognize and adopt. However, because network marketing is a very new marketing tools, so in the process of implementation, enterprises inevitably appear many misunderstandings, resulting in the input and output results always failed to achieve the desired effect, so that full of confidence in the hope of the enterprise to be hit, but also more or less affect the network marketing in the twenty-first century this is the most promising means of development of the marketing means of development.

The first misunderstanding - "build a website to help businesses make money. This sentence itself is not a problem, the error is wrong in the majority of people understand this sentence as "a website will certainly be able to earn money. In fact, the enterprise to build a website, only on behalf of the enterprise out of the first step to carry out network marketing. With a website, there is a window to display products and services through the Internet.

The second misunderstanding - "online advertising is network marketing". Placement of website advertising, just network marketing system in the network promotion of a way, just the tip of the iceberg of the network marketing system. Successful network marketing, not just one or two network promotion, but a set of brand planning, advertising design, network technology, sales management and marketing is a new sales system. There should be a complete and detailed planning, coupled with accurate and effective implementation, in order to get the desired results.

The current situation of China's network marketing. In China, the network marketing started late, until 1996, only began to be tried by Chinese enterprises. According to media reports: in 1996, Shandong Qingzhou farmer Li Hongru for the first time on the Internet to open an "online florist", the annual sales revenue of 9.5 million yuan, customers all over the country, but the company did not have a salesman; in 1997, Wuxi, Jiangsu, Little Swan use of the Internet to the international community of eight large-scale washing machine manufacturers to release information on the production of dishwashers, and through the online negotiation, finalized the Ariston As a partner, signed a contract of 29.8 million yuan; Haier Group in 1997 through the Internet will be 3,000 units of refrigerated freezer refrigerator exported to Ireland, to May 12, 1999, the company's cumulative total of 11,298 times through the Internet release of information, acceptance and processing of user e-letters more than 3,600, the number of visitors from the same period last year, an average of 2,300 per day to expand to the present average of 27,000 per day, and 20,000 people per day. The number of visitors has expanded from an average of 2,300 per day in the same period last year to 27,000 per day now, and 20% of the export business is realized through the Internet. Many commercial enterprises in Beijing, Shanghai, Guangzhou and other places have also opened virtual stores on the Internet, and the national online store has reached about 100. China's network marketing network is the first network marketing information portal, where provides a wealth of network marketing information resources. At present, network marketing has begun to be adopted by enterprises in China, a variety of network research, network advertising, network distribution, network services and other network marketing activities, is exceptionally active involvement in the production and operation of enterprises. Hydrogen National Information Center statistics show that more than 80,000 enterprises in China have joined the Internet, and involved in network marketing, which is more prevalent in the computer industry, communications industry, the financial industry, the computer industry accounted for 34%, the communications industry for 23%, the financial industry for 11%, and other 32%.

Nineteen, China's network marketing status quo

Network marketing industry needs to continue to innovate, continue to explore

If the current status quo remains unchanged, no innovation, no thinking, and then retain some of their own learned network marketing techniques, it is even better to say: "Little rat born little rat - a generation is not as good as a generation" eventually. A generation is not as good as a generation," and ultimately have to start again from scratch. After all, the country's tradition is too conservative, so it is difficult to develop. If we want to really learn network marketing, we must share their views, skills, and then to their own innovation, exploration, otherwise the level of domestic network marketing is difficult to develop rapidly.

The current network marketing market is chaotic and immature. What we need to do is to change people's traditional concepts at the same time, increase their common sense, enrich their knowledge.