Shanghai Auto Show: Huawei, Baidu, DJI gathered Internet companies to subvert traditional suppliers?

Huawei: In addition to not building cars, everything is built

Huawei has repeatedly emphasized in public places that Huawei will not build cars, but rather to be a friend of the car companies, the identity of the Tier 1 or Tier 2 suppliers. Truth be told, Huawei is fully qualified to build cars, and up to now, Huawei's car-related products cover a new smart car digital architecture and five intelligent systems, smart driving, smart cockpit, smart electric, smart Internet and smart car cloud services, as well as more than 30 intelligent components.

At the conference on April 18, Huawei's HI brand released a series of new products in one fell swoop, including new-generation intelligent components and solutions such as 4D imaging radar, AR-HUD, and MDC810 chip.

Hardware and software, intelligent cockpit and automatic driving, Huawei is involved in a wide range of fields. At this year's auto show, Huawei's booth covers fusion perception solutions, intelligent driving computing platforms, intelligent vehicle cloud services, intelligent cabin, intelligent electric, basically in addition to vehicle manufacturing and power battery, Huawei has all the conditions to build a car.

And, most importantly, Huawei has done top-notch work in every segment, and Huawei's version of cooperation with the Extreme Fox Alpha S is the most tangible example.

The Extreme Fox Alpha S is equipped with three 96-wire automotive-grade radars, an autopilot chip with an arithmetic power of up to 800 TOPS, Huawei's Hongmeng Vehicle Operating System, support for super-charging technology, and the ability to realize L2.5 autopilot assistance, as well as RPA remote-sensing parking, among other things.

The actual test before the launch of the auto show is more convincing, the extreme fox alpha S in 30 minutes, a total mileage of 12 kilometers of test ride experience, in addition to entering and exiting the upper R&D Institute by manual operation, the test ride throughout the realization of zero artificial takeover. In a short period of time, Huawei's autopilot function has been able to reach a point comparable to Tesla, and its technical strength can be seen.

Moreover, Huawei's smart electric has already mass-produced a three-in-one electric drive system, a battery management system, and a future seven-in-one electric drive system, all of which are the most technologically advanced parts.

It's worth noting that Huawei has also invited three major automotive brands, such as Chang'an and Guangzhou Automobile, to build sub-brands in the automotive field, including Extreme Fox. In addition, Huawei has now had cooperation with more than 20 OEMs, and its strong performance in the field of intelligence has brought Huawei, a supplier, from behind the scenes to the front of the stage.

Baidu: Focus on Driverless and Software Services

Compared to Huawei, Baidu is not strictly speaking a pure supplier, as it has previously announced that it will be cooperating with Geely to build a car down the road. However, this does not affect Baidu's status as a supplier, as Baidu's Apollo Smart Pod has already cooperated with more than 70 car companies with 600 models, and more than 1 million Xiaodu in-vehicle OS to achieve front-loaded mass production carries.

Apollo Smart Driving can start mass production, just listed Weimar W6 is equipped with Baidu's "AVP unmanned autonomous parking technology", the latter can be completed through the cell phone in the case of unmanned intervention in the automatic driving, avoiding obstacles, intelligent search for parking spaces and autonomous parking, parking, etc., to realize the parking lot view of the unmanned driver function. Apollo Smart Driving also includes ANP, which is what we often refer to as the Pilot Assisted Driving Solution. This is a set of vision-based closed-loop solutions for urban roads, which can realize intelligent assisted driving on highways and urban roads.

Of course, the public for Baidu's driverless, the most impressive or "driverless cab" business, Baidu has been in a number of trial operation, I once had an experience in Beijing's Yizhuang, about five kilometers on the normal road, only in the special stage of the car need to take over the driver, and other times driverless performance is very stable. The driverless performance is very stable.

This year's auto show, Baidu will also show its Apollo Smart Pod systematically in front of the public, and Huawei's software and hardware are different, Baidu knows its own disadvantages in hardware, focusing on building advantages in software services, using Xiaodu assistant, Baidu map, to realize the connection between the human-vehicle road intelligence, visualization and upgrading.

In addition, Baidu Apollo light cockpit technology targets non-networked vehicles, providing them with lightweight intelligent network technology. The technology runs the Xiaodu OS system on the cell phone side by leveraging the arithmetic and network of the cell phone, and displays it on the car through the Baidu CarLife+ cell phone car interconnection channel. You can understand that Apple's CarPlay, at this stage, there is a very large demand.

Overall, Baidu is not as strong as Huawei, in all aspects of its presence, but the advantages of autonomous driving and voice control and in-vehicle maps, can make the cooperation of a wider range of car companies.

DJI: visual recognition of the long board

In our impression, DJI first reached into the field of automotive, or recently released Peng P5, the latter became the first production car equipped with LIDAR fame, and LIDAR suppliers are incubated by DJI "" Livox Viewvo". Livox Panvo".

Recently, DJI and personally, in this year's auto show, DJI car with a new product debut, in the capacity of Tier 1 and Volkswagen, Wuling and other OEMs to carry out cooperation.

In the field of intelligent cars, DJI is a newcomer, but DJI's technical strength is very strong for drones. This auto show, DJI car brought the city, expressway, high speed, parking four scenes of intelligent solutions, respectively, for intelligent driving D80/D80 +, intelligent driving D130/D130 +, intelligent parking P100/P1000, and have the corresponding SOP of planning.

The D80 and D130, which are suitable for urban roads, urban expressways and highways, will be delivered this year, the memory parking P100 will be delivered in 2022, and the long-distance autonomous parking and long-distance autonomous summoning functions of D80+, D130+ and P1000 will be delivered in 2024.

Compared with the popular "stacking" solution, DJI's strength in the field of intelligent driving is in the direction of visual recognition, such as two-handed gestures to control the aircraft forward and backward, gesture control functions. With the support of LiDAR and visual recognition, DJI has a certain foundation for the development of the intelligent driving field.

In addition, DJI car with the current popular high-precision maps and V2X technology route is different, the former through the DJI binocular stereo vision technology, without the need to train in advance to learn to accurately detect any obstacle, even if the lane line new and old lines exist at the same time and no lane line and other road conditions, but also to accurately integrate the environment dynamic and static information, to achieve stable driving.

That is to say, DJI vehicle will rely on outstanding visual recognition technology and strong coupling between hardware and software to achieve the purpose of intelligent driving. The effect of this move is also very obvious, relatively speaking, DJI car solution development costs will be relatively low, coupled with a relatively simple sensor mounted, "technical flow" DJI car will have the advantage of cost-effective.

Written in the end: in the field of traditional fuel vehicles, intelligent driving key technologies and components are mostly mastered in the hands of international Tier 1 giants, whose responsibility is to provide parts and components or technology for the host plant, hidden behind the scenes. However, with the advent of the intelligent era, the entry of Internet companies with advantages in communication, intelligence and algorithms has greatly changed this ecology. "Software-defined car", this idea put forward by Tesla is being carried forward by Huawei and other technology giants.

In the past, on the launch of car companies, suppliers were the green leaves to arch the bright colors of the red flowers. But now, suppliers are more important, and OEMs will use suppliers as their endorsement, even more than the car itself. Internet suppliers and OEMs will be more closely tied, and this is also an opportunity to surpass the international Tier 1 suppliers.