What is social media marketing? What is the difference between it and traditional marketing?

Social media marketing is a way to maintain and develop marketing, public relations and customer service by using social networks, online communities, blogs, encyclopedias or other Internet collaboration platforms. Common social media marketing tools include Weibo, twitter, blog, linkedin, facebook, flickr and youtube.

In network marketing, social media mainly refers to comprehensive websites with network nature, and their contents are provided voluntarily by users, rather than direct employment relationship.

The difference between traditional marketing and social media marketing is that traditional marketing is passive and waiting for people to discover. Social marketing is similar to creative mode, and it is more reliable by using interpersonal network.

The main differences between traditional marketing and social media marketing;

1, the direction of information transmission has changed from one-way transmission to two-way, and the feedback has changed from indirect and private to direct and open.

2, communication from the organization to people, gradually transformed into people-to-people, open interpersonal relationships and dialogue.

3. To a certain extent, the leading power of marketing has shifted from the organization to the consumers, who have more and more right to speak.

The influence of word of mouth is on the rise.

5. Marketing is becoming more and more fragmented, and the difficulty of integration is increasing both internally and externally.