How to open a good clothing store?

Do you know what "five senses and six senses in the shop" is? Maybe you don't know what this is at all, but you should know that many repeat customers love to come to your store to spend money. There must be something here that meets the following characteristics to attract them.

Today, Bian Xiao will give you a good report. If you do it well, it will greatly increase your repeat customers!

Sense of five senses

The "five senses" mainly focus on the emotional interaction of customers, giving priority to consumers' emotions, which can make consumers feel respected, and then sublimate into pleasure and promote the success rate of consumption.

1, respect? Heavy? feel

Everyone is eager to get respect from others, which is the first demand of customers. Therefore, customers must have a good service experience from greeting, consulting, fitting, paying the bill to the final delivery!

For example, when dealing with customers' questions, we must answer them patiently and professionally at once, and we must not neglect customers or perfunctory them.

One of the best ways to respect others is to remember their names and preferences. Especially for regular customers, can you accurately call out his kind name? This will make your guests feel that you care about her and respect her.

There are many ways to make customers feel respected. As long as we pay attention to details and truly serve from the customer's point of view, customers will feel it.

2. Ann? All of them? feel

The sense of security is mainly aimed at customers who arrive at the store for the first time. American psychologist Duncan said: 1.2 meters is the safe distance between people.

Therefore, the shopping guide should keep a safe distance when serving food, and don't follow it too tightly, so as not to put pressure on new customers! When customers show interest in a certain style, it is not too late for the shopping guide to come forward to serve!

In addition, whether the shopping guide is professional is also an important factor that causes the customer's sense of security! For example, a good cashmere coat costs ten thousand yuan. If the shopping guide doesn't even understand the relevant product knowledge, how can customers feel safe?

3. high? Is it expensive? feel

The higher the level of places where ordinary customers go in and out, the higher their consumption, and the more obvious this sense of superiority is. Therefore, if clothing stores want to attract customers with high spending power, they must attack from the image, and the image of the store should be high enough!

As I just said, the same cashmere coat can be sold at the counter for 30 thousand, and you can sell it at the roadside stall for up to 300! Not only the hardware decoration should be in place, but also the merchandise display should be organized. Good display can enhance the sense of value of goods!

4. Shu? Is it suitable? feel

Just talking about the decoration of the store, we should not only create a sense of nobility for customers, but also make customers feel comfortable!

For example, is the aisle design of the store convenient for customers to walk? The fitting room is private. Is it equipped with slippers for fitting? Are there any teas and magazines in the lounge? Even the softness and hardness of the sofa should be customized according to the brand positioning!

5. Are you happy? Yue? feel

Everyone will be happy to be praised and affirmed by others, so the shopping guide must be good at talking and become a talkative person. The key to speaking is to make customers happy.

To do this, we must learn to praise others. A gentle compliment can make people feel happy and make customers feel that the money is well spent. But praise must not be excessive, and we should master proper limit, otherwise it will be counterproductive.

Six senses

"Six senses" is the interaction with consumers from the material level, from the atmosphere of the store to the mental state of the clerk, to the display price of goods and other related information to the consumer's perception.

1, attractive eyes

Whether a person wants to make friends with you or not, your first impression of the other person accounts for 90%. After all, no one wants to associate with a person covered in sloppy clothes.

The same is true of clothing stores. Everything customers see when they enter the store, including atmosphere, indoor environment, sanitary condition, commodity placement, sanitary condition, image and quality of the shopping guide, etc. It has been decided whether the customer will stay for consumption.

For example, the light must be soft, not too dazzling, and the visual stimulation of bright lights has a great influence on customers' first impression.

2. Pleasant hearing

Customers need a quiet environment in order to relax and accept the professional service of the shopping guide, so they must do a good job of sound insulation when decorating, especially in the shops in the bustling blocks.

In a noisy environment, customers' mood will be greatly affected and they may not have the patience to try on clothes.

At the same time, when speaking, the shopping guide should not only use polite and civilized language, but also pay attention to his own volume and try to make the customer sound friendly.

3. Warm touch

Everything customers come into contact with in the store directly affects their feelings. For example, the water poured by the shopping guide is too hot to drink immediately, and customers will immediately think that the shopping guide is careless.

Especially high-end brands, we must pay attention to details. For example, have the slippers in the fitting room been disinfected? Is the comb clean? Doing retail is doing details, and details determine success or failure!

4. A comfortable sense of smell

Clothing stores are also public places, and there is a large flow of people. We must keep the air circulating and never be too stuffy.

In winter and summer, shops keep warm indoors through air conditioning, and the room will inevitably smell, especially when you first enter. If you don't pay attention to this, the store will be greatly discounted in the eyes of customers, so proper use of fragrance is a good way to enhance the customer experience, and many big brands will even customize the unique smell of this brand!

In addition, shopping guides try to avoid eating irritating foods such as onions, garlic and ginger during working hours, and unfriendly tone will also drive away customers ~

5. It tastes delicious

In recent years, the collective store opening mode is very popular! Shops are not only places to buy clothes, but also places to gather lifestyles!

In the store, customers can not only buy clothes, but also provide customers with all kinds of handmade coffee, baked desserts, juice and so on. Some stores will also set up a leisure area to make coffee, so that customers can rest in a daze, and unconsciously customers will stay in the store for a day.

Therefore, customers buy such a pleasant lifestyle, not just homogeneous products!

6. Good perception

The customer's sixth sense is also the customer's subconscious, which is the sum of all feelings. Through this awareness, customers can judge whether your store is worth spending.

If our customers are satisfied with the sensory stimulation mentioned above, they will decide that the service, environment, atmosphere, etc. of this store are suitable for her, and they will patronize frequently, thus becoming our loyal customers.