How to do the advertising budget?

Advertising budget is a plan to calculate and allocate funds for advertising activities, and it is also an important part of the overall scheme of advertising planning. The advertising budget puts forward the quantity and specific distribution scheme of advertising expenses.

1. Advertising budget books generally show the expenses, plans and distribution of advertising budget in detail in the form of charts. The format and content of advertising budget should be drawn up according to the specific projects involved in different business needs. Generally, the vertical column is divided into items, expenditure content, expenses and execution time, while the horizontal column is a detailed classification of items, such as market research fees, advertising design fees, advertising production fees, advertising media rents, service fees, promotion and public relations fees, etc. The back of the advertising budget book is usually accompanied by explanatory text to explain the contents of the budget book.

2. The format and content of the advertising budget can't be the same, depending on the specific business project. You can also specify some items, such as other miscellaneous expenses, which can be divided into: post and telecommunications expenses, transportation expenses, travel expenses, labor expenses and other expenses. Advertising budget is a plan to calculate and allocate funds for advertising activities, and it is also an important part of the overall scheme of advertising planning. The advertising budget puts forward the quantity and specific distribution scheme of advertising expenses. 1. Advertising budget books generally show the expenses, plans and distribution of advertising budget in detail in the form of charts. The format and content of advertising budget should be drawn up according to the specific projects involved in different business needs. Generally, the vertical column is divided into items, expenditure content, expenses and execution time, while the horizontal column is a detailed classification of items, such as market research fees, advertising design fees, advertising production fees, advertising media rents, service fees, promotion and public relations fees, etc. The back of the advertising budget book is usually accompanied by explanatory text to explain the contents of the budget book. 2. The format and content of the advertising budget can't be the same, depending on the specific business project. You can also specify some items, such as other miscellaneous expenses, which can be divided into: post and telecommunications expenses, transportation expenses, travel expenses, labor expenses and other expenses. You can also add items, such as office expenses or management fees, employee salaries or advertising agency service fees. The basic format of the advertising budget book is as follows: budget entrusting unit: responsible person: budget unit: responsible person: advertising budget item: duration: total advertising budget: budget person: advertising budget time: budget book number: project expenditure content cost execution time: market research fee 1. Literature retrieval; 2. Field investigation; 3. Study and analyze the advertising design fee of 1. Newspapers; 2. magazines; 3. TV; 4. radio; 5. Other advertising production expenses 1. Printing; 2. filming; 3. engineering; 4. Other media rent 1. Newspapers; 2. magazines; 3. TV; 4. radio; 5. Other public relations promotion expenses 1. Public relations; 2. Promotion: A market, B market, C market, D market, service fees, management fees, other miscellaneous fees, and total moving expenses.