Operating skills that everyone must understand in spreading the economy (with a list of books)

The Light of Operation: My Internet Operation Methodology and Confessions 2.0 Douban: 8.3

Introduction to operation, explaining 7 what operation is divided into several modules. What abilities do you need to learn in each module? Have operational skills, operational thinking and methods, as well as case studies.

2. "Explosive Copy" Douban: 7. 1

In the book, the complicated sales copy is broken down into four steps.

First, the title is eye-catching

2. Stimulate the desire to buy

3. Win the trust of readers

4. Order now guide

A book that can be written directly after reading.

3. "Positioning" Douban: 8.0

Whether making products or personal IP, the first step is to do a good job of "positioning". This book is to share how to occupy the user's mind with positioning.

4. Make creativity more sticky Douban: 8.2

Let others firmly remember the six paths of ideas or creativity: simplicity, surprise, concreteness and credibility, emotion and story. Simple: Refine the core information. Unexpected: attract and maintain attention. Specific: Help people understand that memory is credible. Make people want to believe in emotions. Let people care about the story. Get people moving.

5. "Everyone is a product manager" Douban: 8.0

Starting with people and ending with people, the middle story is based on the process of a product from scratch-think clearly, make it, push it out, and add a comprehensive case.

6. Growing Hacker Douban: 7.7

Methods and case collections on how to achieve explosive growth at a lower cost.