Why are traditional cultures such as intangible cultural heritage, national trends, and national customs so popular among young people?

In recent years, more and more programs focusing on promoting traditional culture like "Tang Palace Night Banquet" have become popular. Gradually, more celebrities and entertainers who have embraced national culture have begun to be widely loved. Some surveys show that , more than 70% of national fashion consumers are young people born in the 1990s. Various phenomena show that more and more young people born in the most prosperous China are beginning to rediscover traditional culture.

National style and national trends rooted in traditional culture have become popular keywords for young people’s cultural consumption. Data from a ticketing platform shows that the number of performances of Kunqu Opera "The Peony Pavilion" in the first three quarters of 2021 has doubled compared with the whole year of 20218; the number of crosstalk performances in the first half of 2021 alone has exceeded 9,000; "Thousand Miles" is performed with dance The dance drama "Only This Green" from "The Picture of Rivers and Mountains" is even more difficult to get a ticket for. The innovative "Quyuan Zatan" in the inheritance is not only the aesthetic taste of parents, but also the choice of today's young people.

The intangible cultural heritage, national trends, and national styles that young people like are entering the lives of today's young people in the form of fashion culture under the trend of cultural and creative trends. These intangible cultural heritage, national trends, and national customs contain infinitely rich and complex factors. These factors include Chinese culture, Chinese art, Chinese aesthetics, Chinese spirit, Chinese wisdom... Intangible cultural heritage and traditional culture are the basis for national trends, national trends, and national trends. Wind provides a wealth of literary and artistic materials, themes, images, forms, symbols and concepts, and eventually becomes the cultural source and foundation of "national trends" and "national styles"...

Why are traditional cultures such as intangible cultural heritage, national trends, and national customs so popular among young people? Because, in the pursuit and enthusiasm of this traditional culture that is popular in the form of fashion and cultural creativity, young people's self-style and life attitude are reflected, and they gain an identity and cultural identity. Moreover, in this trend, It incorporates social hot spots and the value spirit of the times, and finally young people find a "spiritual fit."

We have extensive and profound cultural resources, which is the basis and foundation for traditional culture to become fashionable. Some traditional cultures such as intangible cultural heritage, national trends, and national styles use the form of television culture, some use new media technology, some are developed through cultural creativity, and some add fashion cultural elements. They carry the spirit and interest of the times, Aesthetic fashion and cultural warmth are reaching the public and young people. This also gives us a new understanding and interpretation of traditional culture. Tradition and history are no longer rigid and inflexible, but are vivid, fresh and creative. This brings us closer to "tradition" and becomes a way for us to return to history and tradition.