How to do a good job of industrial brand marketing five strikes butler teaches you to skillfully use short video marketing strategy

In recent years, the quiet rise of new media, emerged a lot of outstanding industry, the birth of many Internet Nova application, into our sight carrier will not be limited to television, computers and cell phones, etc., which short video industry on the top of the list, in this era of the Internet, the rise of the short video gives a lot of ordinary people the opportunity to, but want to stand out among the crowd or need to know more about the Internet! But if you want to stand out in the crowd, you still need to know more about the Internet, of which brand marketing is a crucial step. The rise of the Internet and the use of multimedia technology have made video play a key role in consumer marketing. How to break the limitations of corporate samples and brochures, in the static calm picture to enhance the infectious force, mobilize the auditory function, rapid absorption and digestion of information, speed up the efficiency of the current need to learn part of the content. In this sharing we will industrial brand marketing strategy box industrial corporate video is divided into several categories to analyze: first of all, industrial video application occasions have the following seven points: First, the application in the exhibition. Exhibition is the most used video occasions, especially in industrial exhibitions, several flat all industrial enterprises will play corporate or product promotional videos. Corporate videos play a positive role in creating the atmosphere of the exhibition, enhancing the brand image of how industrial enterprises do, and spreading brand information. Second, the application in the bidding meeting. In the past bidding meeting, most industrial enterprises will use the form of PPT to introduce enterprises, products and services, which leads to insufficient intuitive information transfer, the site is not strong enough infectious force. At present, many industrial enterprises play corporate video at the bidding meeting to introduce the company, and technology, show the brand image, dyeing the scene atmosphere, and produce a good demonstration effect. Thirdly, the application of business investigation and visit activities of important customers. Important customers of business visits and visits to the development of industrial enterprises is of great significance, enterprises will be carefully organized and deployed, playing corporate videos is an indispensable part. Through the video playback, to be able to outline, give customers an overall and deep impression, is conducive to the smooth conclusion of sales or cooperation. Fourth, the application in the customer appreciation meeting, agent meeting or press conference. Customer relationship management is an important part of the operation of industrial enterprises. To what extent and depth of interaction and cooperation with customers determines the development potential of industrial products enterprises. Therefore, industrial enterprises are paying more and more attention to this aspect of the activities, the conference has become an industrial enterprise to expand business, deepen cooperation, and establish an image of the important work. Fifth, the application of one-on-one sales display. Source sales representatives visit customers, customers need to introduce the enterprise and products, usually in the form of brochures, samples, PPT presentation, but customers now have more and more patience to listen to boring, reading from a book type of statement, they need to be infected, need to be in a relaxed state to quickly understand the most important information. In contrast, corporate video has a greater advantage, naturally get the customer's favor. Sixth, the application on the website. Compared with the consumer goods enterprise website, the industrial products enterprise website in the customer's heart is to occupy an important position. To give full play to the advantages of the network in the dissemination of corporate video uploaded to the site, into the online and offline synergistic effect, to maximize the efficacy of dissemination. Seventh, the application of social media. The following four types of video for industrial enterprises are summarized: first, corporate videos. Mainly for the entire purchase decision center. The main function is to comprehensively introduce the enterprise, show the advantages of the enterprise, shape the brand image, and win the trust of customers. Second, product introduction movie. Mainly for technical personnel and users. The main function is to introduce the product performance, advantages, application, use, after-sales service, etc., to win the confidence of customers on the product. Third, event introduction film. Mainly for the whole purchase decision center. The main function is to introduce major events related to enterprise development and brand, such as exhibition records, media reports, interviews, press conferences, dealer meetings, various ceremonies and so on. The purpose is to show the strength of the enterprise, enhance customer confidence in the enterprise, enhance the brand image of the enterprise. Fourth, technical explanation movie. Mainly for technical personnel. With real shooting or 3D animation, Flash animation, etc., to show the product or technical principles, application process, performance advantages, etc., to visual, easy to understand, intuitive features, the technical advantages of the product to show, to obtain the technology-led marketing advantage. As more and more customers use social media such as WeChat, microblogs and blogs, industrial enterprises can utilize these media to communicate with customers or potential customers in a timely manner, to understand the needs, to provide feedback, to improve the relationship, and to create a platform for communication and interaction and a channel for customer relationship management. Corporate videos can be shared and interacted with customers and prospects instantly through social media. The most important purpose of industrial brand marketing is to win customers' trust in the brand and reduce the risk of customers purchasing and using the product. Therefore, showing the strength of the enterprise, brand image, production process or technicality through video will largely enhance customers' trust in the enterprise and brand. At the same time, through the video, customers can be very comprehensive, very real and in-depth understanding of the enterprise scale, strength, products, production equipment, process conditions, as well as quality control and research and development. Five Strike Network happens to be a senior team focusing on full network marketing for 15 years, with a huge amount of high-quality first-hand resources, search engines, authoritative, self-media box branding all-round resources, familiar with the steps of branding, etc., is a full range of brand stewardship advocate and practitioner.