What is called B2C e-commerce model of intangible products and services

Overview of B2C e-commerce

B2C e-commerce is a kind of e-commerce mode divided by transaction object, that is to say, it indicates the e-commerce of commercial institutions to consumers, specifically refers to the realization of all kinds of business activities, transaction activities, financial activities and comprehensive service activities between enterprises or commercial institutions and consumers through the information network by means of the circulation of electronic data and information, and it is a form of direct participation in economic activities by consumers using the It is a form of direct participation in economic activities by consumers using the Internet. With the help of online trading platform, it can greatly save the time and space of both customers and enterprises and improve the efficiency of transactions. This form of e-commerce has generally been the main network retail industry, mainly through the Internet to carry out online sales activities. For example, the operation of a variety of books, flowers, computers, communication supplies and other goods. The famous Amazon (www.amazon.com) is belong to this kind of site.

In accordance with the different contents of the services provided for consumers, the B2C mode of e-commerce can be divided into e-brokerage, online direct marketing, e-retail, distance education, online entertainment, online booking, online distribution, online finance and other types.

E-Commerce Models of Intangible Products and Services

(1) Online Subscription Model

Online subscription model refers to an e-commerce model where companies offer direct online subscription to consumers through web page arrangement and consumers browse the information directly. The online subscription model is mainly used by commercial online organizations to sell newspapers, magazines, and cable TV programs.

(2) Paid Browsing Mode

Paid browsing mode refers to the e-commerce mode in which companies provide consumers with paid online information browsing and information downloading through web arrangements. The pay-per-view model allows consumers to selectively purchase an article, a chapter of a book, or a page of a reference book on a Web site according to their needs. The content of a search in a database can also be accessed for a fee. In addition a one-time payment to participate in games and entertainment will be one of the popular ways to pay for browsing.

(3) Advertising-supported model

Advertising-supported model means that the online service provider provides information online services to consumers or users free of charge, and the business activities are all supported by advertising revenue. This model is currently one of the most successful e-commerce models. Since the ad-supported model requires advertising revenue to sustain the online business, whether the business web page can attract a large number of advertisements becomes the key to the success of this model. Attracting online advertisements depends on the popularity of the website, which in turn depends on the number of times the website is visited. Advertising sites must provide objective evaluation and measurement of advertising effectiveness in order to fairly determine the billing method and amount of advertising costs.

(4) Online Gifting Mode

Online Gifting Mode is a non-traditional business operation mode, which is a way for companies to take advantage of the fact that the Internet has users all over the world, and to give away software products to Internet users in order to expand the company's popularity and market share. By allowing consumers to use the product, consumers are allowed to download a new version of the software or purchase another related software. The distribution costs incurred by the enterprise are low because the software product given away is an intangible computer software product that the user downloads on his or her own through the Internet. Therefore, if the software does have useful features, then it is very easy for consumers to accept.