How to write a video copy?

1, interactive

Mostly questions and rhetorical questions. For example, "How many points can you get?" "How many people thought of XXX?"

Step 2 describe

Attract people with stories/paragraphs with a sense of scene, and finish the story by yourself, which is not interactive. For example, "a hairdresser I have known for two years can only take time to eat a takeaway in the corridor, and people are not easy to drift."

3. Anxiety

So as to obtain a longer page residence time. For example, "I must see the last one" and "The last one laughs me to death, hahaha".

Paragraph 4

Even it has nothing to do with the video, but it has a strong sense of scene.

5. Coercive

In addition to ordinary users, brands and businesses have also made great efforts in the field of short video, and advertising and content have become more difficult to distinguish.

If the purpose of advertising is to create inferiority complex, then "threatening" copywriting is the only way to make you doubt yourself. For example, "Do you really know the fruit we eat every day?"