What are the main aspects of the application of ethical principles in enterprise management?

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Enterprise ethics is the ethics of enterprise management itself. Not only enterprises, but also all organizations related to business operations contain ethical issues. As long as the aggregate composed of people conducts business activities, there will always be ethical problems in essence. A moral enterprise should attach importance to human nature, avoid conflicts and frictions with society, and actively take actions beneficial to society.

Enterprise ethics construction enterprises can start from the following four aspects to promote the establishment of enterprise ethics:

Formulate and implement business ethics.

The main content of ethics is the responsibility relationship between enterprises and their stakeholders, employees, customers, shareholders, governments, communities and the public. It also contains the company's business philosophy and moral ideals. Like the motto of ordinary people, it can reflect the company's culture and behavior, the basic meaning of survival and the basic direction of behavior. The moral standards that enterprises believe in should be implemented in the business decision-making and the formulation of important corporate behaviors. While establishing moral rules, we will strengthen these rules through a series of reward, audit and control systems, and punish those who violate moral norms. The company must let everyone know that there will be no unethical behavior in the organization. The acquiescence of managers to violators will seriously damage the organization's move towards a more ethical environment. In order to be more effective, moral laws and regulations must concretize the thoughts and policy beliefs of managers and employees in the organization. Wei automobile electronics co., ltd. is a small private supplier of electronic components for Wei automobile industry. It has a "quality assurance manual", which is a unified ideological policy, behavior guide, technical manual and enterprise profile, and records the company's commitment to integrity and the guiding principles of correct behavior. Companies never use sales competitions to motivate employees' personal performance, nor do they use sales figures to judge competition. On the contrary, they educate employees to consider the interests of companies and individuals and the needs of suppliers, customers and society when making decisions. Absolute honesty, courtesy and respect for others are the standards of the company's business procedures. Since entering the industry, the sales revenue of Cerier has been increasing, creating a miracle in a slow-developing industry.

Set moral goals

The goal of enterprise ethics emphasizes that enterprise behavior not only has economic value, but also must have ethical value. When enterprises pursue economic goals, they often regard profit as the only measure of behavior value involuntarily, so in order to maximize profits, they do not hesitate to harm the interests of others, which shows that the economic goals of enterprises need to be regulated and restricted by ethical goals. The behavior under the constraint of enterprise goals can not only violate the rules of the game of economic activities embodied in the form of laws and regulations, but also further restrain themselves with ethical standards and actively realize moral self-discipline. Operators must constantly remind themselves: what is the fundamental significance of enterprise survival? In fact, the survival of enterprises is not an end, but a means to achieve customer satisfaction through the survival of enterprises. Therefore, when an enterprise has to use immoral means to survive, it no longer has the meaning and value of existence. In order to achieve sustainable development, the economic goals pursued by enterprises should include ethical requirements and should be the unity of economic goals and ethical goals. Practice has proved that the economic goals and ethical goals of enterprises complement each other, and only by developing synchronously can enterprises really flourish. After Johnson & Johnson discovered that its Tylenol capsules were contaminated, then CEO James? Booker immediately decided to recycle all Tylenol capsules nationwide, which reflected Johnson & Johnson's corporate culture of unifying economic goals and ethical goals. Without a series of values and guiding principles deeply rooted in the enterprise and shared by people, it is hard to believe that Johnson & Johnson's response can be so rapid, consistent and ethical.

Strengthen the enterprise moral education of employees

At present, many large foreign enterprises invite poets and philosophers to teach their employees in their education and training courses. The purpose is to hope that employees can be more sensitive to the people and things around them, help employees inject strong personal will into their moral thoughts and behaviors, and prevent destructive moral decay. Enterprises can also participate in some meaningful social activities to help promote the benign social reform, which can not only improve the company's centripetal force and motivate employees' morale, but also improve their personal quality and meet employees' higher-level spiritual needs. The satisfaction of this demand will further stimulate the enthusiasm, creativity and professionalism of employees, which is more conducive to the realization of the economic goals of enterprises. In this way, moral and ethical demeanor is no longer a burden that an enterprise must maintain, but dominates the mental outlook of an enterprise. Therefore, enterprises should strengthen the education of corporate ethics for employees, pay attention to cultivating attitudes, concepts and ways of thinking that reflect corporate values, and let employees deeply understand the higher mission of enterprises. The beach? Root Nutrition Company found that one of its suppliers was used to make drill bits. In order to control the cost, almost no one thought about the company's obligations to consumers, and no one thought about the serious consequences once the problem was exposed. Finally, the company paid $25 million in fines, lawsuits and sales losses.

Promoting moral construction from top to bottom

In fact, as a successful enterprise, it should be a company with high moral standards, and has made great progress in corporate culture such as labor relations, respect for intellectual property rights, and compliance with laws and regulations. The outstanding and respected leaders in successful enterprises are precisely the people who are most qualified to improve social morality. Therefore, one of the important responsibilities of senior leaders is to give life to the guiding values of enterprises, establish an environment to support various moral behaviors, and instill a sense of responsibility in employees, so that employees realize that observing morality is a positive part of enterprise life, not a restriction imposed by authority. Leaders should dare to make commitments, take actions for the values they advocate, and set an example when moral obligations conflict. If most business leaders can fully understand and devote themselves to improving business ethics, the humanistic spirit and quality of life of our society will naturally improve. By then, our business environment will be greatly improved, the international image of our products will also rise, and enterprises will get the "return" they deserve. The main responsibility of enterprise management is to teach, promote and inspire employees' honesty, integrity and sense of justice. Real entrepreneurs should be pioneers in purifying social atmosphere. At that time, Zhang Ruimin smashed 76 refrigerators with his own hammer, and was known as a "sledgehammer entrepreneur" in the home appliance industry. It is this sledgehammer that has made great contributions to Haier's going global. Nowadays, "refinement and zero defect" has become the wish and action of all Haier employees, and the sledgehammer is still in the exhibition hall, so that every new employee can remember it when visiting. At present, Chinese enterprises are in fair and open international competition, which requires enterprises to take honesty as the foundation, take enterprise ethics as an important part of system reform while creating economic benefits, establish an effective ethical supervision mechanism within the organization, assume due social responsibilities, create a pure land, and realize the sustainable development of enterprises.

Enterprise ethics construction

First of all, we should understand the two concepts of ethics. Generally speaking, ethics can be regarded as a synonym, which basically means the same thing. "Ethics" refers to the relationship between people, that is, ethics, while "reason" refers to moral laws and regulations and the original enterprise ethics.

So, so ethics refers to the morality and code of conduct that people should abide by when they get along with each other. The west mainly refers to customs, fashion and personality. There is no difference between the basis of morality and ethics in actual operation, but some research experts in academic circles distinguish it according to their own needs. According to Professor Shi Teichman, morality refers to the existing norms that are actually dominant in a certain cultural field, while ethics refers to the rigorous methodological thinking of this moral norm. According to this distinction, ethics tends to be a theory, which is a scientific reflection on morality, higher than moral philosophy, and morality is the norm of ethics in practice. For example, we usually say "a moral person", not a moral person. Similarly, we only say "ethics", not "moralism". From this point of view, in daily usage, morality is more used by people and has the significance of subjectivity, subjectivity and individuality, while ethics has the significance of objectivity, objectivity, sociality and group.

The role of ethics in enterprise management

Ethics affects the development of enterprises with its unique social function. Within the enterprise, ethics, as a soft constraint to correct human behavior and interpersonal relationships, can make enterprise personnel clear a series of opposing moral categories and boundaries, such as good and evil, justice and injustice, so as to have a clear view of right and wrong, good and evil, and improve the moral level of work efficiency. Ethics, with its normative power, helps enterprises to establish overall values and carry forward the spirit of enterprise, which is helpful to rationalize group behavior and improve group performance. Without the general strengthening of moral quality, it will eventually hinder the strength and speed of enterprise development, and even lead the development of enterprises to a different path. In enterprise management, ethics plays the following roles: 1, and lofty enterprise goals point out the correct direction for enterprise development. Taking the development of productive forces, improving economic benefits, and linking the development of enterprises with the development of the country, the nation and even human society as the goals pursued by enterprises has given enterprises a solemn sense of mission and pointed out the direction for their development. 2. Improving the moral quality of employees is conducive to the allocation of human and material resources in enterprises. 3. Managers can mobilize the enthusiasm and creativity of employees by ethical means, which is conducive to the enterprise to be invincible in the fierce competitive market. 4. The personality charm of managers can increase the cohesion of enterprises. The personality charm of managers is mainly determined by the moral quality of managers. It can generate prestige, make managers win the trust of employees and help communication between employees. It can produce appeal and appeal, make employees have a sense of belonging, security and responsibility, and further transform it into loyalty to enterprises and produce strong cohesion. 5. The ethical connotation of products is the guarantee for enterprises to stand on the society. Product quality, enterprise reputation and service are the three elements for an enterprise to stand on the society. The ethical connotation of products refers to the first-class product awareness, first-class service awareness and behavior of enterprises in the process of production and operation. 6. Paying attention to social benefits is the driving force for the long-term development of enterprises. Enterprises pay attention to social benefits while pursuing economic benefits. Enterprises not only provide high-quality products and services for the society, but also actively participate in social welfare activities, fulfill social obligations, complete social missions and establish a good corporate image. 7. Noble moral consciousness is the basis of competition and cooperation among enterprises.

An indispensable and important condition for enterprises.

Enterprise ethics has become an important condition for the existence and development of modern enterprises, because enterprise ethics is an indispensable software in modern enterprise system and management. First of all, enterprise ethics is essential for enterprises to correctly understand and handle their roles, functions, responsibilities and obligations in society and market, and can provide correct guiding principles for enterprises to correctly handle their relationship with society and ecological environment. As a production and business operation unit, an enterprise's economic function is to provide beneficial goods and services for the society and the market. However, in the process of providing goods and services, enterprises will have various impacts on society and ecological environment, some of which are negative. In order to overcome or endure this negative impact, society often has to pay a certain social cost, which requires enterprises to bear certain obligations and responsibilities to society and the environment. Enterprises are required to distinguish between beneficial and harmful, just and improper, reasonable and unreasonable ethical boundaries, provide a beneficial but not harmful relationship between supply and demand, take proper but not improper means to obtain reasonable but not unreasonable profits and interests, and correctly handle the relationship between economic benefits, social benefits and environmental benefits. Enterprise ethics can provide a basic idea, principle and method for enterprises to deal with the above problems and relationships, and establish a harmonious, harmonious and coordinated development relationship among enterprises, society and environment. This relationship is not only the need of the development of modern society and modern market economy, but also the need of the development of modern enterprises. Under the contemporary social and cultural conditions, we can no longer imagine that an enterprise in sharp contradiction and opposition with society and environment can survive and develop; We can see that it is increasingly difficult for enterprises that cause serious pollution to the environment and those that operate illegally to escape legal sanctions and public condemnation. The competition of modern enterprises in society and market is not only economic competition, but also social and environmental benefits, as well as spiritual, cultural, moral and civilized competition. In the case of the same economic benefits, the society and the market will certainly choose those enterprises with better social and environmental benefits and better ideological and moral culture; In the case of conflicts and contradictions between economic benefits, social benefits and environmental benefits, people are more clearly aware that sacrificing social benefits and environmental benefits for temporary economic benefits is fundamentally not conducive to the sustainable development of the economy and society. Secondly, it is essential to correctly handle all kinds of relations within the enterprise, resolve all kinds of contradictions within the enterprise and increase the unity and cohesion within the enterprise. In the course of business operation, modern enterprises will first encounter the problem of responsibilities and rights among investors, operators and laborers, which involves how to recognize and evaluate the position and role of capital, labor and management in the survival and development of enterprises, and how to properly handle the interest relationship among them in the distribution process. Improper handling will infringe on one party's legitimate interests and affect one party's enthusiasm, while any party's legitimate interests are infringed and their enthusiasm is affected, which is not conducive to the survival of the enterprise. However, the complexity of solving such problems lies in the fact that the contribution of the three in the process of production and operation and the corresponding interest relationship cannot be accurately and quantitatively determined according to the technical and economic principles. All the quantitative calculation methods that have been adopted at present are actually uncertain and inaccurate. Therefore, when dealing with the relationship between the three, we must rely on ethical principles to varying degrees, that is, we should proceed from technical and economic principles when distributing.

How to deal with the relationship between man and machine is also a problem encountered in the process of modern enterprise management. Modern socialized large-scale production enterprises are generally mechanized or even automated enterprises, and people (whether workers or managers) often become an accessory in mechanized and automated machine systems. This raises a question: whether to manage people as a part of the machine system or to manage them separately. If we manage according to the former viewpoint, we may ignore the particularity of people; If it is managed according to the latter viewpoint, it may violate the motion law of the machine system. Obviously, the solution to this problem should be based on ethical principles as well as technical and economic principles. When people are integrated into the machine system according to the principle of technical economy, the ethical rationality of the requirements for people should be considered; When managing the production and operation process in strict accordance with scientific, technological and economic principles, in order to make the most effective use of resources and obtain high efficiency and high benefit, we must not violate the ethical principles of respecting human dignity, personality and various basic rights. In recent years, in private enterprises, foreign-funded enterprises and foreign-funded enterprises, under the pretext of so-called strict management, incidents of infringing on human dignity, trampling on human personality and undermining various basic rights have occurred from time to time. In order to prevent the goods from being lost or stolen, some commercial enterprises posted uncivilized irritating language, which seriously hurt the spirit and soul of customers. The existence of these phenomena shows that in today's China, it is of great practical significance to clarify the ethical boundaries of strict management. The principle of material benefit is an important incentive principle in modern enterprise management, because the main purpose of people entering enterprises to get jobs at present is to make a living and obtain certain economic rewards and material benefits. However, people have various social, spiritual, cultural and moral needs and pursuits in working in enterprises. People hope that an enterprise is not only a workplace, but also a social place for people to get in touch with society and communicate with others. Enterprises, workshops and offices are required to have not only a working and working environment, but also a spiritual, cultural and ethical atmosphere, which requires us to implement the principles of material interests and economic rewards in management. It is also necessary to strengthen the construction and cultivation of enterprise culture, enterprise spirit and enterprise ethics, so that people can be satisfied, improved and developed culturally, spiritually and morally in their work and work. It should be pointed out that many entrepreneurs have not fully realized the importance of ethics in enterprise internal management and the establishment of modern enterprise system. According to the survey conducted by China Zero Market Research and Analysis Company mentioned earlier, among the 300 entrepreneurs surveyed, 50% think that the function of business ethics is mainly manifested in the communication between enterprises and customers, 19.7% think it is mainly manifested in the corporate image, only 4.7% think it should be manifested in the relationship between enterprises and employees, and only 2% think it should be manifested in the communication between enterprises and competent departments. This shows that we still need to publicize the importance of corporate ethics in the internal management of enterprises through various forms. In a word, the modern enterprise system is the embodiment of the regularity, persistence, stability and institutionalization of the principles, ways and methods to deal with various relations inside and outside the enterprise. Its establishment and perfection should be based not only on economy and technology, but also on ethics and social culture. Modern enterprise system must be efficient in economy, scientific in technology, civilized and progressive in social culture and fair and reasonable in ethics. Therefore, enterprise ethics construction is an indispensable infrastructure and software construction for establishing and perfecting modern enterprise system. The basic principles of enterprise ethics should become an important part of the theoretical basis of modern enterprise system, and various specific norms and rules of enterprise ethics should become a part of modern enterprise system, and organizations engaged in enterprise ethics construction should become a part of modern enterprise organizations and management institutions. It can be said that economic ethics and enterprise ethics will play an increasingly important role, which is an obvious and unstoppable historical trend of contemporary market economy and enterprise development.