How to enter the new media operation industry?

I'm switching to new media from traditional paper media, let's first look at what is new media operation.

New media operation first need to familiarize themselves with the platform, I am currently open platforms are microblogging, WeChat, Douban, Zhihu, today's headlines, Wukong Q&A, WeChat reading, Jane book, palm reading and so on.

Others in the same industry have also opened Jitterbug, Big Fish, and Ali Creative Platform.

When interviewing, you will all be asked to show your account to see how your private account operates. I entered the industry when I was still in the paper media, but I just had no experience in new media and hoped to find a part-time job in new media, I showed my account and passed the interview directly.

So I suggest you can first register these new media platforms, and familiarize yourself with the use of these platforms, after all, if you want to do new media operation in the future, you can not help but use these platforms, and even your future work is to use these platforms.

I personally think it's important to enhance your own capabilities and seize the opportunity. First of all, the professional knowledge needed for self media operation, you should at least start to learn if you want to do new media operation.

New media operation mainly requires basic knowledge of communication, basic writing skills, layout and design skills.

Whether it is new media, old media is all about communication, there is traffic, there is heat to have revenue. In the course of updating this edition, we have repeatedly solicited and received feedback from academic authorities and millions of readers. In order to enable readers to quickly grasp the essence of communication in a short period of time, the book carefully selects 32 communication theories to explain, and also covers the theoretical frontiers that have become so popular in recent years.

Many people find it mysterious to do a good job with new media, but if you look closely at good communication cases, you will find that they all utilize the 32 communication theories to design the content and path of communication, and trigger the whole project.

Beginning to Understand Communication takes an in-depth approach, starting with the most basic concepts of information, meaning, language, and thinking, and gradually transitioning to how to recognize and understand the diverse and complex relationships between people, and even between individuals and groups, and with society and culture.

Fundamentally the main work of new media is information interpretation and processing, so every time someone wants to do new media, I will recommend this book to him. It's like if you're a chef, you have to learn the basic skills of chopping and stir-frying first, you have to understand these principles first to do new media, and then realistically sign up for accounts on various platforms, start operating, and practice through practice to get your craft right.

The benefit of doing new media is that it is not limited by geography or time, and you can start your gold-digging journey in a place with an internet connection.