What is the current situation of China's clothing industry?

China clothing industry has four characteristics: large scale, high output, low level and poor structure. Low level means that our clothing design level is low, which is why China's clothing industry can only process high-end brand-name clothing for others, and its own products are difficult to become famous.

China is the largest clothing consumer and the largest clothing producer in the world, but the overall development of China's clothing industry is very uneven. The products produced by Guangdong, Jiangsu, Zhejiang, Shandong, Fujian, Shanghai and other southeast coastal provinces account for more than 80% of the national market share. The clothing industry in the central and western regions is still very backward. The competition among garment enterprises is still at a low level, mainly in terms of price and style. Most of the products of garment enterprises are mainly distributed in the wholesale market. In recent years, although the brand awareness of clothing enterprises has been continuously strengthened, there are only a few well-known trademarks of China in China's clothing industry, and there is still a lack of real international clothing brands, mainly through low-cost advantages to compete with international brands.

The structural chain of China garment enterprises still stays in the traditional design management mode. Because most design methods stay in the backward stage of paper lofting, the design cycle is long and the trial-production cost is high, which leads to weak innovation ability of new products and long development cycle of new products, and it is not easy to explore marketable products, which in turn leads to inventory backlog and affects capital turnover. The average cycle (design, ready-to-wear and sales) of new clothing products in developed countries is 2 weeks, the fastest in the United States is 4 days, and the average in China is 10 week. The gap is very obvious.

After China's entry into WTO, if the clothing industry only relies on the price advantage of low labor cost, the growth space will become smaller and smaller, and the rise of RMB exchange rate will also cause far-reaching harm to exports.

Men's wear and down jacket are the most mature and internationally competitive clothing industries in China. Many famous brands such as Shanshan, Youngor, Bosideng and Xuezhongfei have been born in this field, and several listed companies have been collected. Their brand strength, scale and competitiveness are in the forefront of the clothing industry. But overall, the profitability is still too low. Brands have no scale.

2. China's clothing industry development confusion.

(A) increased inventory pressure

Some people say that if all the garment enterprises in China stop production now, people in China will not have to worry about having no clothes to wear. Now the stocks of all enterprises add up to enough to sell in the market for two years. Clothing enterprises grow bigger, often accompanied by a sharp rise in warehouse prices. The sales of the enterprise have increased several times, but the cash in the account has not increased much. No wonder many bosses say that their hard-earned money has gone into the warehouse. Due to the obvious seasonality of clothing, the upgrading of clothing products is getting faster and faster, and the inventory problem has become one of the most headache problems for clothing enterprises.

On the surface, the inventory of enterprises is caused by overcapacity, but it is not.

Judging from the market demand, China has a vast territory, extremely unbalanced economic development and diversified demand. The research on the characteristics of consumer demand in clothing industry, especially the research on different grades of markets, is relatively lacking, which makes it impossible for enterprises to put products on these demanders' markets accurately or pertinently. On the one hand, there is a large inventory, on the other hand, clothing consumption is seriously backward. In China, even in a city, there are great differences in consumer satisfaction between urban areas and suburban counties. Urban consumption is excessive, and cities below the third category are relatively in a state of lack of consumption hotspots. As a consumption hotspot, the biggest consumption destination of Super Girl is not in coastal areas, but in Sichuan. Clothing enterprises lack the ability to seize the hot spots in the market and cannot quickly establish the brand scale. Due to the limitation of market experience and the lack of research, a considerable number of products produced by enterprises cannot be transformed into markets. Channel has become a constraint for clothing enterprises.

From the perspective of enterprise management, China's garment enterprises generally have no awareness and behavior of occupying a place in the industry. Enterprise management is mainly designed from the perspective of pure manufacturing, and so is resource allocation. Is the product designed from your own perspective what consumers need? In addition, enterprises may be good at advertising, communication, cutting style and production management, but they are unable to cope with the sales links in the market, especially there is no business development strategy suitable for China's national conditions. Without strategy, there is no goal, and the output is definitely unknown. Under the pressure of production capacity, inventory will definitely be formed.

(B) the lack of independent design style

Clothing design is a common problem in China clothing enterprises. China's fashion design level is far behind the international level, and China has not yet produced a fashion designer with world influence. Many enterprises still mainly copy and imitate the version, so it is difficult to form their own product style. Domestic garment enterprises lack a perfect training mechanism for designers, and many talented designers are more accustomed to establishing their own brands or opening design rooms to start businesses, rather than exerting their talents in enterprises, which makes it difficult for China's garment design level to rise to a new height, and even China designers are not seen in international mainstream fashion weeks.

Therefore, if the textile and garment industry wants to achieve greater development in the future, it must speed up technological progress (but not necessarily the most advanced technology), arm itself with information technology (the key is rapid and flexible response and application), and realize industrial upgrading (mainly from pure manufacturing enterprises to market-oriented enterprises). Paying attention to the role of popular information has become an important measure to promote the fashion of clothing industry. Japan and South Korea also rely on second-hand information from the United States to establish their own global brands in the automobile industry. At the beginning of the rise of fashion brands, without exception, they did not start with minor external non-technical core parts such as design.

(C) the lack of industry professionals

People who go deep into the clothing industry will clearly realize that the overall talent team of the clothing industry (production management, design, marketing, advertising, etc. ) It's pathetic. Because the clothing industry is mostly private enterprises, many of them started from mom-and-pop stores, and the color of family businesses is often relatively strong. The strategic position of many enterprises can't provide a broad stage for talents, so they can't attract talents to join, and even if they join, they can't keep talents. In the era of people-oriented knowledge economy, the lack of professionals has a great impact on the development of clothing industry.

From the inside of clothing enterprises, talent is always one of the problems that plague management. The nature of fashion determines that the talent use mechanism of clothing enterprises is highly mobile. Throughout the world-famous clothing companies, their design and production are always in a state of geographical separation, with production taking the route of labor-intensive and design taking the route of intelligent management. There are bound to be some contradictions between them.

Design comes from life, at least supported by corresponding life scenes.

Therefore, it is necessary to separate design from production. Those enterprises that can't reach the support of original resources should not think about original things, but just be a thorough follower and imitator, take the mode of quick approval, and combine the integration of channels to transplant the management concept of supermarkets like Wal-Mart into the traditional channel management process to adapt to the fashionable life of the middle and lower classes in China and make them adapt to the business strategy in human resources strategy. China's lower middle class is in 2000.

Enterprises that have been on the road of originality should examine themselves: whether they can meet the clothing consumption capacity of the fast-growing middle class in China, and by 20 10, the number of consumers of non-practical luxury goods in China will reach 250 million, and the middle class living in the state of globalization has its own brand consumption concept. Therefore, not only pure designers are needed, but also corresponding market and consumption trend research departments are needed. There is also the market operation department, which is a powerful brand machine. If you want to do it, you should do your best. Combining with our own business practice and drawing lessons from foreign successful experience, we can separate the design and production with great differences in humanistic values. Fashion is a high-cost business strategy, which needs to create conditions to meet the working, living, communication and promotion environment required by fashion manpower.

For the vast majority of enterprises, human resources will always be a restrictive factor for future development. What an enterprise needs is to define its own development strategy and then allocate manpower accordingly. Otherwise, even if they spend a lot of money to find top design heroes, they will not stay. If their business strategy is not solved, they will not know their resources clearly. So they simply can't bear the weight of the brand: they always feel relieved, which means such a situation.