What team culture? How to establish a team culture?

Team culture, sometimes referred to as team spirit, generally refers to the team's long-term formation of the *** with the ideals, basic values, style, habits and behavioral norms of the general term, is the team in the process of operation and management of the creation of the team with the characteristics of the spiritual wealth of the sum of the team, the team members have appeal and cohesion, can be a large number of people's interests, purposes, needs and the resulting unity of the behavior, is the team Long-term cultural construction of the response. It is the team leader advocate, cultivate, and physical results, through a variety of ways to inculcate into the daily behavior of all team members, gradually formed over time. Once the team culture is formed, it will, in turn, play a huge influence and constraints on team management.

Team culture is a beliefs, values, ideals, the highest goal, code of conduct, traditions, ethos and other content of the complex, is a spiritual force, used to mobilize, inspire the target object to contribute. Team culture is a composite concept, by the epiphenomenal culture and implicit culture of two parts. Apparent refers to cultural facilities, cultural education, technical training and recreational activities; hidden is the advocacy of the general objective, the requirement to follow the value standards, moral norms, work attitude, behavioral orientation and life concepts, or refers to the integration of these elements into the style or spirit of enterprise. Team culture is the product of social culture and the team's traditional cultural concepts formed over a long period of time, including values, the highest goal, code of conduct, management system, moral and other content. It takes all the staff as the working object, through propaganda, education, training and cultural entertainment, fellowship and other ways, in order to maximize the unity of the staff's will, standardize the staff's behavior, cohesion of the staff's strength for the team's general objectives. The importance of team culture and the need to strengthen the cultural construction of excellent team culture can lead to the formation and development of excellent team, excellent team must have its own excellent culture. Team spirit in the realization of enterprise management has occupied an important position, which is the main content of the team culture is indispensable.

The real team must have three elements, one must be able to create *** with the same product, have *** with the same goal; Second, all members of the *** with the realization of the goal and work hard; Third, between team members home or form a mutually recognized, responsible for each other, *** with the observance of the contract. Interval of team culture: all the contents contained in the team culture are inseparable from the main body of the team, on the contrary, outside the team culture, it can have a close relationship with the team's survival and development, and even have a significant impact on the team's culture, but it does not belong to the scope of the team culture. The dependence of team culture: traditional Chinese culture has always been people-oriented, that people, the five elements of the show also.

Team culture is through the behavioral activities between people, evolving and cohesive. It can be seen that the team culture is rooted in the team, dependent on the team, the most active factor is the people, leaving the people to talk about the team, is the source of water. The plasticity of the team culture: there is a team culture of the team, which is not based on the objective law of human will for transfer. But the team culture is not a purely natural generation of the team, but the inheritance on the development, is based on a certain foundation of continuous excavation, improvement, organization and generalization. Culture construction includes several parts of the team culture is a people-oriented complex project, is the team after a long period of practice refined. Team culture construction should pay attention to the mass, attracting the participation of the majority of employees, never a minority. The core of the team culture is the team staff *** with the formation of values and lead to a unified behavior, so its results must be all employees in practice *** with the creation. It comes from the employee group, generally welcomed by the group and acceptance, the airport said to be a household name, y rooted in people's hearts. Only popular team culture has a strong vitality.

Team culture must advocate team spirit, cohesion, *** with the service of the overall goal. Team culture has the characteristics of the team's general objectives. The realization of the overall goal depends mainly on the organization, command, coordination, control to constitute, and thus the team culture must provide public opinion support for good management, the formation of a good atmosphere, so that the smooth implementation of the management, and more importantly, synergistic corporate organizational system of the subsystems to the staff of each person, each position in the team to play an active role. The implementation of the team culture should be taken to set an example of the implementation of the method, the typical lead, lead by example, take the lead. Excellent team culture generally pay more attention to find and promote the typical around, set an example. This is due to do so can focus on the charm of the team culture. Make the group on the culture of personification, modeling, so that employees can see, learn to have an example, than, emulate a model.

The organization and implementation of team culture, the need for a certain form of embodiment, but also the need for a certain amount of material and financial resources to ensure that only shouting slogans is of no help. Team culture is not a colorful ball on the shelf, nor is it a claptrap decoration

. It is rooted in the team staff, melting in the thoughts, words and fruits of all staff. However, it has with instillation, through a variety of pleasant forms to reflect, such as a variety of meaningful celebrations, mass cultural and sports activities (mountain climbing, camping, ball games, cultural and artistic activities) and so on. Activities are essential, and the human, material and financial resources required are also essential. The organization and implementation of team culture, to establish a sound network and essential incentives.

The cultural network refers to the team to carry out cultural publicity and education, communication and liaison, including certain organizational structures and publicity methods. Team culture must also reflect the flavor of the team culture in the system construction, logo, spirit, slogan, etc., in the team internally and externally occurring in the impact of the activities focusing on throughout and reflect the team spirit. The results of the implementation of team culture, to make the team development, staff interests and society to bring material and spiritual benefits, which is the test of its performance standards. Team culture is through the use of people-oriented, friendly and harmonious, loyal to the mission, dedication to society, etiquette, pay attention to civilization, abide by the commitment to take responsibility, learning and enterprising, the arts do not pressure the body, hard work, honesty and integrity of China's traditional culture, to lead the team's ideological concepts, value concepts, goal concepts, behavioral concepts, brand concepts and service concepts to influence employees, customers, infected society. Through such concepts running and casting, improve the production and consumption behavior concepts of employees and customers, and gradually cultivate corporate brand loyalty in their hearts

How to solve the deficiencies due to the existence of the team culture, affecting the cultivation of the team's culture, enhancement and management issues? First of all, the team should have this cultural appeal atmosphere, through the continuous collision of cultural appeal, to realize the team culture **** Ming. Secondly, the team culture needs to have the scientific design of cultural designers, cultural nutritionist carefully tending. Enhance and practice the process of team culture, itself is a conditioning, improvement, integration, operation process, is a systematic project, which involves a variety of disciplines, and to spend a lot of time and energy. As the core of the team, often ask and give cultural designers, cultural nutritionists some questions, according to the actual enterprise and market changes, as well as customer psychology and different periods of corporate social responsibility, timely research, timely come up with conditioning recommendations and programs, in the program when the time is right, often tracking the operation, found that the problem of timely improvement. Through them to promote cultural interaction, gradually produce cultural ****ming, and then realize the culture to lead the war Third, the team culture needs to Confucian culture and modern management science integration. The motherland's excellent traditional culture is no need to question, likewise, the modern scientific management of the West is also through the excellent enterprises in developed countries for hundreds of years or even longer exploration to summarize. We emphasize the combination of the two, in fact, the essence is to be like the Western enterprises to learn from our excellent traditional culture, the implementation of cross-cultural management.