What are the main aspects of the change of internet thinking on marketing model?

Internet thinking has changed the traditional marketing model mainly in the following three aspects:

First, the change of marketing path:

The traditional marketing model is from brand manufacturers, from product research and development-price strategy-channel agent-marketing promotion. This route is a classic of 4P marketing theory. Under the internet thinking, it is based on end users. The so-called fans win the world, and users are supreme. These are all reasons. For example, Xiaomi has subverted the marketing model of traditional mobile phones because of its emphasis on user experience and fan operation.

Second, changes in marketing products:

The traditional product line organization pays attention to being large and complete, that is, I have everything consumers want, and the image products-main products-special products are fully laid out, so that competitors can't penetrate; Under the internet thinking, we pay attention to the ultimate focus and explosion strategy, often a product explosion, and then make some supplementary layout around this explosion product. For example, three squirrels originally made products like "big root fruit" into explosive products.

Third, the change of marketing organization.

The traditional marketing organization is headquarters-branches-agents-franchisees-stores step by step, forming a step-by-step management and chain organization; Under the internet thinking, a socialized network, crowdsourcing cooperation, extreme flattening and resource optimization are formed. For example, the Wukong question and answer in today's headlines uses the wisdom of many netizens to let everyone answer questions, so as to realize knowledge sharing and optimize resources, and everyone will benefit.