Traditional Culture Encyclopedia - Traditional virtues - KFC fast food restaurant and Chinese restaurant similar and different
KFC fast food restaurant and Chinese restaurant similar and different
1, first of all, KFC is a Western-style fast food restaurants, compared with Chinese fast food, cooking techniques, experience types and other aspects of the difference is very obvious, KFC and other Western-style fast food is completely in accordance with a fixed procedure out of the similar to industrialized food. Chinese fast food, for the chef's experience requirements are very high. The fire, the sequence of ingredients placed, etc., are mainly dependent on the experience of the chef.
2, secondly, compared with other Western fast food, KFC mainly sells, fried chicken, hamburgers, fries, soda and other Western fast food, positioned in the "family members of the consumption", to provide a family-style warm reunion of the dining atmosphere, the quality of its products and services are always the same, the design of a simple but very effective logo and Uniform store decoration **** the same constitute a unique external image, and services focused on families and children's popular decoration to become its brand identity.
3. In conclusion. KFC is China's fame is mainly because of its ability to adapt to the changes in the Chinese market, the introduction of products that meet the tastes of Chinese people, have their own characteristics, signature products.
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