What do you mean the market is saturated?

Market saturation means that the quantity and frequency of this product in your market can no longer be expanded. Generally speaking, consumer groups have less and less demand for the market.

Different industries, different products, different market saturation. The market saturation of TV sets, air conditioners and other physical goods depends on the ratio of sales volume to theoretical demand.

Once this kind of goods reach saturation, it can be said that the profit margin in the future is very small (unless it is upgraded again, which is also the consistent style of "profiteers").

Market share increase method

Generally speaking, a high market share means a high profit in the following two cases.

The company provides products with high quality and high price, and the price increase exceeds the additional cost brought by high quality. Improving product quality will not increase the company's cost, because the company will also reduce waste and after-sales service consumption. And if its characteristics are very suitable for the needs of consumers, they would rather pay more than the cost for it.

Improving the intangible assets of enterprises/commodities is also a way to increase the market share of products.