What is direct sales in the sales industry? What is distribution? What is the difference?

Direct selling is a marketing method in which products are not distributed through traditional public sales channels such as various shopping malls and supermarkets, but are sold directly by manufacturers or distributors who organize the sale of the products. In other words, the products are delivered directly to customers with consumer needs through direct salesmen.

The traditional distribution method means that the product has to go through a number of intermediate distribution links before it reaches the terminal - the shopping mall or store. Then, waiting for consumers to take the initiative to come to the door to buy before becoming goods to reach the hands of consumers.

Difference between distribution and direct selling:

1, the threshold of entry is not the same

Want to engage in direct selling business, you should first choose a brand of products to make yourself a member of the brand, so that you can obtain a certain qualification of the agent.

And distribution only need to register free of charge on the ready-made platform, you can unconditionally become a member of others, and to obtain the qualification of the agent, distribution is generally not any threshold requirements.

2, direct sales and distribution of different risks

Because the premise of joining direct sales is the need to become a brand agent, so that distributors will have to spend a certain amount of financial resources to buy products, many direct sales company is to invest in the greater the level of access to the higher level, so for the distributors need to bear some risk.

Distribution is not the same, join the distribution platform of the micro-merchants do not need any investment, everyone can register for free, so there is no loss of phenomenon, the worst result is that things are not sold, and then they did not earn money.

3, the two performance appraisal requirements are not the same

Many traditional direct selling companies, the agent's direct selling performance has a certain bottom line requirements. Regardless of how high your level, how large the team size, you must personally complete a period of time specified sales performance, if you can not meet the standard, the light was downgraded, the heavy performance may be cleared. But the distribution platform of the micro-merchants do not exist in this situation, they do not have any requirements for sales performance.

4, the two need to pay the energy and the price is different

Direct sales of the main position of the offline, so direct sales practitioners generally need to run around, back and forth between cities, which not only requires a lot of manpower at the same time is also relatively expensive.

The distribution platform is not the same as the micro-business, because there is no need to purchase goods to ship, all the operations can be completed on the phone. Compared with direct sales, distribution micro-merchants need to pay less time and energy, and the cost is also very low.