Who is a member of the distribution channel?

Distribution channel members include manufacturers or suppliers, wholesalers and retailers.

1. Manufacturer or supplier: the manufacturer or supplier is the starting point of the distribution channel, producing or providing goods and providing them to other members of the distribution channel.

2. Wholesalers: Wholesalers refer to enterprises that buy large quantities of goods from manufacturers or suppliers and then resell them to retailers or other wholesalers at lower prices.

3. Retailers: Retailers refer to enterprises that sell goods directly to final consumers, and sell goods through different channels such as physical stores and e-commerce platforms.