What is a short video

Short videos are videos with a relatively streamlined duration. Video content is mainly disseminated and shared through the mobile Internet and social media platforms. The format of short videos can be funny, drama, travel, food, music, dance and various other types, and users can shoot, edit and share the content of short videos through their cell phones. The popularity of short videos is not only an emerging form of entertainment, but also has an important impact on traditional media and content entrepreneurs. The rapid development of short videos has made traditional media join the field of short videos and launch short video content adapted to the needs of the mobile Internet, while for content entrepreneurs, the efficient dissemination of short videos provides more business opportunities through selecting high-quality content, cultivating fan groups and cooperating with advertisers, they can commercialize their operations on the short video platform and gain advertising revenue and brand cooperation.