Brick-and-mortar stores are already going to be unaffordable, so how can you quickly switch to e-commerce?

Physical store operators always emphasize: high rent. Sun Honghe suddenly remembered a saying: knowing that there is a tiger on the mountain, and go to the tiger mountain. Then you really line? I believe that the vast majority do not have the confidence, nor the ability of Wusong to fight the tiger. More like blindness. What to do? Open a store, but the rent is high ah, so either curse, or bite the bullet and toss a bar, the basic reality is this.

Do you really need to open a physical store?

The fact is that entrepreneurs have been systematically analyzed and have come to the conclusion that 80% of entrepreneurs do not actually need to open a physical store. For example, you sell fast moving consumer goods, clothing, beauty products, the vast majority of the time, you do not need an offline shelves, in the absence of systematic preparation, blindly open a physical store, this is suicide ah.

Sun Honghe advised all brick-and-mortar operators to be successful before opening a store. This sentence must be remembered.

What do you mean after success? For example, you first online to solve the region's traffic, members, fans, community, live, content diversion, content e-commerce is now your shelves, unlimited display of your products, I even online these systems are blank, then you invest in a brick-and-mortar store, how to face the high rent, high cost of customers? And what is your profit margin? That's why you're difficult ah.

When we have our own store opening system, we if we do need a store, this time Sun Honghe suggests giving priority to docking those who already have an offline entity platform, the traditional entity industry is 100 times more difficult than you, then you can cooperate. Entity platforms have places, such as incubators, e-commerce parks, building economy, entrepreneurial space, idle entities there are a lot of, you have to be good at digging cooperation opportunities.

For example, in Hangzhou there is a barber **** enjoy the model, entrepreneurs found that those big hotels, hotels, the front desk is a waste of time, at best, put a coffee break area, the area is particularly large, they went to docking and these spaces, the two sides share, the head store to serve the VIP members, the thinking is **** win thinking.

All over the country in the past few years has accumulated a large number of business incubators, e-commerce industrial parks, they all need to have Internet thinking entrepreneurs, such as live netizens, self-media, the Internet new retail, college student entrepreneurship, because these entrepreneurs stationed in the equivalent of the flow to this industrial park, the policy has been fostered, and the space is dead, the system behind the key to the business model and capital!

So, it's a good thing that the system behind it is the key to business model and capital.

So, these platforms do not rely on products to make money, but rely on trafficking projects, trafficking people, trafficking business models, trafficking members to make money, you can become a prop of the platform, the platform to give you a 10-something square feet of space when the shelves, when the scene and how? Some of them are directly decorated, with a big LOGO behind, and you also gave them publicity. And platforms have small programs and online systems, synchronized stationed, your products can also be directly on the platform shelves, which is **** enjoy the space.

If you do not have the system ability, do not have this kind of thinking, and even less willing to look for and docking of this kind of resources, then you want to open a store, but also have a realization: what you want is not the store itself, but the system behind the store.

Everyone has to have a realization that the "store" of the physical store is worthless, and the store will not add value, but the value added is the members, the brand, and the system behind the store, right?

Sun Honghe suggested that students, when you open the store in the early stages to find a partner, do not be afraid of the interests of the physical store was taken by others, and do not be afraid of the partners contradictions, in advance to set up a good partnership rules, according to the rules, at this time, your risk is the lowest, you are the partnership store is just your business props, you just need a props, and then is the fissure of the process, such as the store to store, the store, the store, the membership ecology, online and offline. of the membership ecology, online and offline, small programs, social e-commerce, live fission. This is the root of your money. The risk is small, the rent is shared by someone, but your future profits become bigger.