What amoy brands are there?

Question 1: Amoy brand top 50 Midea, Galanz, Seven Wolves, Sakura, Jiuyang, Oaks, TP-link, Tengda, Mercury, Kingston, Asus, Intel, Gigabyte, Xiaomi, Huawei, Apple, Samsung, ZTE, TCL, Haier, LeTV, Chint, Seagate, AOC, etc.

In no particular order, the above brands are basically the leading brands in the sales of major best-selling products.

Question 2: What are the most comprehensive 10 points of Amoy brand?

Question 3: Teacher Ma Tao, an e-commerce marketer's new work is a companion piece of the word-of-mouth bestseller Amoy Marketing, which has been well received by many Taobao sellers. What Amoy brands are there?

Question 4: What is Amoy brand? Taobao is a brand that is not available offline but has the same quality as offline big brands, but its price is 100 times higher than offline discount.

Question 5: More and more traditional brands are on the line. What is the living space of Amoy brand? What are the benefits of becoming an Amoy brand? Will the low-priced selling of Amoy brand continue? What is Tmall's attitude towards Taobao brand? For these hot topics discussed by the outside world, Tianxia Online Merchants collected the voices of Taobao brand and Taobao electric business circle to discuss these issues. A Taobao brand merchant: Now the problem of many Taobao brands is to get rid of Taobao characters, not brands. The problem with many Taobao brands now is to get rid of Taobao characters, not brands. Some Amoy brands are selected because of their large sales volume, but it doesn't mean that you have the brand spirit. The first batch of Taobao brands can be said to have grown up in the greenhouse. Because of the rapid development of the whole B2C online shopping market in China at that time and the rich resources of Tmall, these Taobao brands rose. However, in the face of more and more traditional brands entering the online market, the current position of Taobao brand is very embarrassing. What is the consumer's awareness? The new generation of Amoy brands generally focus on a very subdivided market, and the Internet provides the best platform for these brands and accumulates a large number of scattered users. Offline, these brands are hard to get up. The birth of a new generation of Taobao brand shows that Taobao and Tmall are actually a good incubation platform for online original brands. But Taobao and Tmall have always taken a big and comprehensive mass market road. On the other hand, in the international market, it has moved towards a segmented and layered market, and the division of high, medium and low-end goods is very clear. How far the new Taobao brand can go depends on the positioning of Taobao and Tmall on the platform. In fact, Taobao brand is a good experimental field or vanguard for Taobao and Tmall. Raising the threshold of Taobao brand and focusing on the high-end market can not only remove the hat of low-priced fakes, but also improve the level of the whole platform. For Taobao brand, it actually means that merchants have new needs. This also confirms the necessity of Taobao to build an ecological circle. Each brand corresponds to different levels of business circles, including high-end, mid-range and low-end, which will also reduce the escape of Taobao brands. (At the request of the merchant, the brand name and merchant name are hidden here. Yu Ying: Brand doesn't necessarily mean high price. The key lies in whether low price supports enterprise operation and whether there is reasonable profit margin. The survival space of Amoy brand lies in its uniqueness, that is, it must have its core competitiveness different from that of mature traditional brands and must form differentiated competition, otherwise it will be difficult to develop.

Question 6: Why is "Amoy Brand" not big enough? The old "Taobao brand" had a miserable life.

At the DCCI investor salon, he revealed, "Before Taobao, a large number of' Taobao brands' grew up, but many of those old' Taobao brands' were large-scale, unprofitable and developed very hard. However, a number of small brand enterprises emerging on Taobao have great opportunities. "

He believes that non-platform enterprises are not suitable for investment. Brand companies should have a period of natural growth.

Judging from the history of American enterprises, good brands basically have a natural growth cycle of decades. These enterprises attach great importance to operation, and their teams are slowly running in and growing. If some domestic brand enterprises have to discount, reduce prices and promote sales in order to pursue quantity, the sales volume will indeed go up, but the profitability will go down, the brand premium will go down, and if they don't make profits, they will face a crisis.

The Living Method of the New Taobao Brand: Small and Beautiful

Jianjiang summed up the new "Taobao brand" into several characteristics: First, it was generally founded around 2008, basically at the end of Taobao traffic; Second, there are basically no investors; Third, they are relatively less dependent on Taobao's marketing resources; Fourth, store personalization is generally prominent.

These enterprises are interested in locking in a narrow customer base, but on the contrary, the unit price of customers can be high and the gross profit can be high. This kind of enterprise has a large annual sales scale of 20 million to 30 million, and may become the vanguard of Taobao's "small but beautiful" brand in the future. Jian Jiang said that he is very optimistic about these enterprises, first "small and beautiful" and then "big and beautiful", but these so-called "slow-growing" enterprises without venture capital are not slow, and many of them can double every year.

Jian Jiang also published an article on the world's online merchants, specifically discussing "why clothing brands don't do much in scouring goods", which is worth reading.

His main points are:

Taobao stage is different.

Before 2009, it was Taobao's "flow dividend period". At that time, there were not many decent sellers. In order to improve customer satisfaction, Taobao intends to support large sellers with relatively high quality to become "Taobao brands". After 2008, it made great efforts to persuade a large number of traditional offline brands to settle in Taobao. At that time, as long as you are a good seller, "Xiao Er" will give you a lot of traffic resources for free. During that time, both the "Taobao brand" and the traditional offline Taobao brand were in a golden growth period.

After 2009, with the soaring transaction volume of Taobao, the growth rate of sellers and goods entering Taobao is much higher than the growth rate of Taobao's own passenger flow ... The result of the rapid increase in the price of sellers competing for limited traffic is that the average purchase cost of online passenger flow rises rapidly, even at a rate of twice a year. Taobao will not sign a traffic price contract with brand sellers, and sellers can only bear the uncontrollable pressure of rising traffic prices.

Different from the mature retail brands in Europe, America, Japan and South Korea, China's offline clothing brands are still in the middle stage of development. During this period, brands only created "popularity", and most of them did not complete the shaping of "loyalty" and "love". In other words, most customers only shop by feeling when they "shop", and few people will take the initiative to find a certain brand of clothing and are willing to pay a higher premium because they like it. The lack of loyal repeat customers has led to the transformation of passenger flow, whether inside or outside Amoy. From this point of view, the Taobao brand that rose in the early Taobao traffic bonus period is not essentially different from the traditional offline brand, but it is at a disadvantage in popularity.

The profit margin of the seller is squeezed.

In order to increase the transaction volume and conversion rate, most Taobao brand sellers, whether from Taobao or Taobao, mostly boost their performance through discount promotions. As a result, the customer unit price of Taobao is not high, and the profit margin of sellers is further compressed. On the one hand, the pressure of discount promotion, on the other hand, the rising cost of traffic purchase, leading to the increasingly thin profits of many Taobao brands. The meager profit makes it afraid to let go of buying traffic, and the more it buys, the more it loses, and it encounters growth difficulties.

On the other hand, there are only two ways to look at European and American clothing brands. The first way is to make users' preferences and premiums as much as possible, so that even if the scale is not large, it can maintain a high net profit rate and moderate growth rate. Recently, many "second-generation" Taobao brands represented by "Hua Shengji" have taken this road-seeking "strength" first, then "greatness", and from small beauty to great beauty. The second way is to be a supply chain company, guided by the efficiency advantage of large-scale supply chain, and take the road of brand clothing retailers. Zara and Uniqlo are the most typical representatives in this respect, but it is very difficult to really achieve this road and requires strong operational capabilities. From the perspective of the whole world, this may be true ... >>

Question 7: How to apply for Taobao brand 1? An argument that amoy brands only correspond to traditional well-known brands.

2. Taobao brand is not an application, but a new brand that is basically not sold under the online business mainly operated by Taobao.

3. Taobao brand must first apply for a trademark.

4. In order to open a shop as required, a company is usually formed.

Now T Cat has changed the invitation system, and it is more difficult to open a new store.

Question 8: How to create the successful password of Amoy brand 1: product focus

Brands are full of flesh and blood and spirit. A brand must be the spokesman of a specific group of people and have its own unique personality. A brand that can cover everyone does not exist. The ultimate reason for Mr. ing's success can be summed up in two words: concentration; However, the most difficult thing to be a brand is to focus on the word, and you need to resist the temptation. The result of not focusing is to dilute the original value of the brand, and finally even the customers who should be seized run away. Ke Fan and Dangdang's category expansion is the success password 2: visual victory.

I have an extreme view. All e-commerce companies sell pictures. You might object. No matter how good the picture is, if there is no good product and good service, it is equal to zero. But on the other hand, how to make customers feel good products, only pictures, excellent pictures are part of our quality service. It's hard to imagine how an online merchant can do other services if he can't even do the most basic picture of dealing with customers well.

There are still many friends who are struggling to sell goods or make brands. In fact, these two propositions can promote each other, so they are not done well. A large part of the reason is visual problems. Ask the simplest question, has your store planned and designed a brand story page with care? Let's imagine, if you are a brand, how to let customers know the brand most conveniently, is it word of mouth? Therefore, some excellent Taobao brand stores have their own very perfect brand story pages;

Look at Mr. ing's store vision. Strive for perfection from the aspects of color positioning, layout, brand story page combing and description page planning. Of course, some Amoy brands such as Qigege and Afu are very concerned about their visual image, because they need to turn their monthly advertising fees into profits, but the result of not paying attention to store vision is that others can bring two yuan in return for spending one yuan, while we can only spend one yuan.

Success password 3: single item detonation

E-commerce also abides by the "28 Law", and Mr. ing has reached the pinnacle in the application of the "28 Law". Only one product is promoted at each event, which is a well-known single product to win.

The sales volume of product 09 1 exceeded 40,000 pairs. This campaign made Mr. ing establish the position of "the first brand of Taobao men's shoes". Success password 4: whole network marketing

Taobao is big, but the Internet is bigger. Doing e-commerce definitely doesn't mean just doing Taobao, but now Taobao occupies an overwhelming market share, which is quite remarkable, but some well-known Taobao brands such as Mr.ing and Afu have extended their marketing to the whole network. This direction is the route that any excellent brand must take in the future. Because there are more and more sellers of Taobao, the resources will not increase, so the traffic will become more and more expensive, but there is more space to display outside the station. According to an accurate calculation made by Afu essential oil, the direct cost of raising a popular post is actually very small, less than several thousand yuan. Used in peacetime, a good post is equivalent to a first focus of 80,000 yuan-used in this year's promotion, directly tripled, and a post brings more than 200,000 benefits!

Too many marketing resources are used now, but the most taboo is to use them all and not use them all. We only need to make good use of one or two, such as Sina Weibo, which is a very efficient marketing tool. For some small and medium-sized brands, Weibo marketing is of greater value and significance, and does not require too much advertising expenses;

Success password five: seven meters copy

Traditionally, advertisements should show the biggest and most critical selling points of products, because customers don't have so much time to read our descriptions. However, Mr. ing's point of view is just the opposite. Mr. ing's product copy follows the "seven-meter principle", that is, the printed copy of each product must be at least 7 meters long. In this quantitative way, Mr. ing almost exhausted all the selling points of a commodity, including not only the conventional items such as product renderings, detailed drawings, specifications and materials, but also the unexpected selling points such as processing technology, popular science knowledge, inventory status and buyer feedback.

Generally speaking, Mr. ing's product description ideas generally have the following modules: 1. Matching package module; Second, the promotion module; Third, the product description module (this module is the most important); Fourth, a warm reminder module; 5. Packing list; Sixth, customer service center module; Seven, brand culture module; Eight, the buyer information module; Nine. Measurement and ... >>

Question 9: What is the Taobao brand? A subordinate website above Taobao specializes in selling branded goods.

Question 10: What Taobao brands are there? What are the top 10 clothing brands? Women's wear, men's wear, middle-aged and elderly wear, children's wear or something else?