Traditional Culture Encyclopedia - Traditional virtues - One dream, two dreams, multiple dreams. What's the slogan of this advertisement?
One dream, two dreams, multiple dreams. What's the slogan of this advertisement?
In August, 2003, Yanghe summarized and refined a set of systematic theories on the characteristics, advantages, technological requirements and trace components of soft wine, and finally let "Yanghe Blue Classic" leap out of their hands.
There are three kinds of "Yanghe Blue Classics": the blue of the sea, the blue of the sky and the blue of dreams, and the grades and prices are from low to high. Its advertising campaign was changed from "the widest sea in the world, the sky higher than the sea and the man's feelings wider than the sky" to "the widest sea, the highest sky and the most extensive man's feelings in the world"
Yanghe Blue Classic won the title of Top Ten Innovative Brands in China Liquor Industry in 2008.
"Yanghe" once ranked around 20, far behind the eight famous wines. By 2006, Yanghe ranked seventh, and its main business ranked fifth in 2007;
In the 4th Jiangsu Liquor Brand Ranking organized by Xinhua Daily, Yanghe Blue Classic was selected as the top ten brands with the highest votes.
Extended data:
Yanghe blue classic advertising language
"The sea is the widest in the world, the sky is higher than the sea, and people's feelings are wider than the sky." Men's feelings are produced in this kind of advertisement. Men are as strong as rocks, but as gentle as water. Low but not light, high but not strong, long and clean, full and harmonious. It can be said that Yanghe blue classic is a perfect interpretation of men.
Product source
Yanghe Blue Classic is a high-end brand launched by Jiangsu Yanghe Winery in August 2003. Before it was put into production, Yangheqi invested a lot of manpower, financial resources and material resources to conduct a large-scale investigation on the market. After a long period of investigation, advertising inspiration
Finally, the "Yanghe Blue Classic" was born.
So, what kind of advertising language can cooperate with such a product? After thinking hard, the propagandist of Yanghe Winery suddenly got inspiration. "Isn't such a product the perfect interpretation of Yanghe's target consumers?"
Broad and gentle, nothing is more suitable for this description than "man's feelings", so there is a slogan "the widest sea in the world, the highest sky, and the widest man's feelings"-man's feelings.
Baidu Encyclopedia-Yanghe Blue Classic
Baidu Encyclopedia-Jiangsu Yanghe Winery Co., Ltd.
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