What are the significance and benefits of event marketing?

A good event marketing can not only attract consumers' attention, but also convey the core value of the brand, thus enhancing the influence of the brand.

2. Enhance the loyalty of consumers.

Event marketing is an activity designed for consumers to participate in each other. Consumers' participation and public attention, products and brand image have a profound impact on consumers, which can enhance consumers' reputation for brands and thus enhance consumers' loyalty.

3. Attract media attention

Event marketing is a very popular public relations communication and marketing means at home and abroad in recent years. It integrates news effect, advertising effect, public-private relationship, image communication and customer relationship, creating opportunities for new product promotion and brand display, establishing brand awareness and brand positioning, and forming a marketing means to rapidly enhance brand awareness and reputation.

At the end of 1990s, the rapid development of Internet brought great opportunities to event marketing. Through the internet, an event or a topic can spread and attract attention more easily, and successful event marketing cases begin to appear in large numbers.

Marketing features:

Implement target marketing around consumer demand; Use marketing combination means to fully meet the needs of consumers; Establish the overall product concept, stimulate the development of new products and meet the overall needs of consumers; To achieve the purpose of profit by meeting the needs of consumers; The marketing department has become the center of commanding and coordinating the whole production and operation activities of enterprises.

In the long run, we should consider how to effectively defeat our competitors and remain invincible;

Pay attention to market research, collect and analyze a lot of information, only in this way can we make correct decisions under the uncertainty of environment and market changes;

Making decisions in the process of change requires its decision makers to be as capable, insightful, discriminating and decisive as entrepreneurs.

The above contents refer to Baidu Encyclopedia-Marketing; Baidu Encyclopedia-Activity Marketing