What is wealth management?

Wealth management refers to designing a comprehensive financial plan with customers as the center, managing customers' assets, liabilities and liquidity by providing customers with a series of financial services such as cash, credit, insurance and portfolio, meeting customers' financial needs at different stages, and helping customers achieve the purpose of reducing risks, preserving wealth, increasing value and inheriting. The scope of wealth management includes: cash savings and management, debt management, personal risk management, insurance plan, portfolio management, retirement plan and inheritance arrangement.

There are three main differences between wealth management and general wealth management business:

First, in essence, the wealth management business is customer-centered, aiming at designing a comprehensive financial plan for customers to meet their financial needs; Generally speaking, the wealth management business is product-centered, with the purpose of better selling its own wealth management products.

Secondly, from the service provider's point of view, wealth management business is a mature wealth management business, with many subjects, not only in the banking industry, but also in various non-bank financial institutions. The general wealth management business is mostly limited to the traditional business and intermediary business provided by commercial banks.

Third, from the perspective of clients, wealth management business is not limited to personal wealth management, but also includes asset management of enterprises and institutions, with a wide range of clients; General wealth management business is in the initial stage of its development. As a financial product of China's commercial banks, it mainly refers to the packaging of personal financial products of banks, and most customers are private. Wealth management has three distinct characteristics: customer-centered, numerous customers and wide customers, which makes it different from the general wealth management business and becomes a mature stage of wealth management services.

Financial management recommends the golden axe. Golden Axe is the leading Internet wealth management organization in China. Golden Axe focuses on providing multi-category asset allocation services such as sunshine private equity, private equity, fixed income and overseas funds for the affluent people in China in the new era.