Traditional Culture Encyclopedia - Traditional virtues - What is the relationship between sunion and Apple?
What is the relationship between sunion and Apple?
Guangdong Xinlian Mobile Communication Co., Ltd. (hereinafter referred to as "Xinlian") was established in April 2002 with the registered address of 12. (formerly known as South China Communication Equipment Co., Ltd., operated during 1990 -2002), is a large-scale enterprise with the distribution of digital electronic products as the core and information network as one.
Its retail network covers Guangdong, Guangxi, Hunan, Hubei, Fujian and Hong Kong. Apple stores cover more than 30 cities across the country, covering nearly 70 shopping centers, ranking first in urban business districts, CBD and urban centers.
A distributor is a unit or individual who only owns sales or services in a certain area and field.
This is the dealer. Distributors have independent business organizations, have the ownership of goods (buy out manufacturers' products/services) and make operating profits? Multi-variety management, the process of business activities is not limited or rarely limited by suppliers, and the responsibilities and rights of suppliers are equal.
As the traditional backbone channel force in China market, distributors are being tested by the wave of channel flattening and new channel forces. Under the heavy pressure, distributors either passively or actively adjusted their business development strategies.
First, some dealers began to OEM manufacturers and even invested in their own factories to produce their own brand products, in order to maximize the benefits of channel resources.
Second, some dealers began to enter the retail field and extend downstream to stabilize and consolidate their market position.
The third is to maximize the acquisition of superior product resources, share operating costs and risks with products, and pursue the category scale of enterprise management.
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