What opportunities does new retail bring to the transformation of traditional enterprises?

First: omni-channel. Omni-channel is the primary feature of new retail. When proposing new retail, Ma Yun said that online and offline should be combined. The real new retail should be the comprehensive opening and deep integration of various online and offline channels such as PC online stores, mobile apps, WeChat malls, direct stores and franchise stores. Commodities, inventory, membership, services and other links all run through it as a whole.

Second: Digitalization &; Smart. New retail is digital &; Intelligent, enterprises and businesses should reconstruct the space of retail stores through technology and hardware, and carry out digital transformation of stores and intelligent transformation of terminals. First, relying on IT technology, customers, commodities, marketing and transactions should be digitized. The second is the application of the store with the help of the Internet of Things, intelligent shelves and intelligent hardware (POS, touch screen, 3D fitting mirror, etc.). ) extended the time and space of the store and built a variety of new retail scenes.

Third: new stores. Stores in the "new retail" era are different from traditional stores. Stores are not only sales functions, but also rich experience functions. At the same time, they will be social and educational places, and shops are not only the display of goods, but also the diversified display of goods.

Fourth: Online orders exceed offline orders. At present, the total amount of online transactions in the total social consumption has been less than 20%, but this proportion has been growing rapidly. In the new retail era, more scientific and technological products will be applied to retail scenes, and enterprises will establish connections with customers online. For example, using APP and online shopping mall can expand the scale of stores and cultivate customers' online shopping habits, so online orders will inevitably exceed offline orders.

Fifth: destocking. One direction of future retail is to connect warehouses in various places, including bonded areas and even overseas warehouses, through systems and logistics, to complete the enjoyment of inventory, change the status quo of large-scale distribution and hoarding of goods in traditional stores, guide customers to experience offline and buy online, and realize the destocking of stores; The other direction is that consumption starts from consumer demand and pushes commodity production backwards. Retail enterprises prepare goods on demand, and the supply chain produces on demand, thus truly realizing retail destocking.