The prospect of direct selling in China

Direct selling is a legal profession. We should treat the direct sellers around us with a correct eye, exclude them or even discriminate against them, which is obviously a misunderstanding of them.

Direct selling is everyone's industry.

We know that doing traditional business faces many difficulties. To be exact, whether it is a large enterprise or a small enterprise, it must first have capital. Suppose there is a real estate business now, which can obviously earn 500 thousand, but the investment needs 2 million, which restricts ordinary people from engaging in this business. Secondly, we should have experience. For example, we have the money to open a star-rated restaurant, but we have no experience, so we are in danger of closing down at any time. Therefore, in traditional business, if you want to create wealth, you must have superhuman skills and specialties.

That's true. According to the prediction of relevant socio-economic experts, after China's accession to the World Trade Organization, future joint ventures and foreign-funded enterprises will invest and set up factories in China one after another, constantly introducing advanced technology and equipment, knowledge and management methods, and making good use of high-quality talents. Then the future development trend will require English as the oral language, computers as the hand and cars as the means of transportation. Survival of the fittest, without superman's survival ability, will be skinny, a large number of people will fall into crisis in the global employment competition. What is most lacking and needed is management talents, but there are few talents who can be hired with heavy money, many talents in traditional industries, few talents in high-tech fields, few talents who are familiar with market economy and many talents with academic qualifications. Under the trend of rapid development, it has gradually evolved into an employment competition, meeting and meeting.

Compared with traditional business, direct selling is a business that everyone can do. Direct selling is not a door-to-door visit like promotion. It only sells goods by word-of-mouth sharing. For example, you saw a wonderful feature film, so you told your good friend and he watched it again. As a result, the box office rate keeps rising, movie stars and film companies make money, and you help them promote without even watching a free movie. Direct selling has changed this practice. No matter who you are, just introduce the feeling of using the product to your relatives and friends and let everyone enjoy the product together, and you will have another chance to make money.

This advanced direct selling model can be traced back to the barter era. 1929, the second-generation head of Wang, whose business was booming at that time, solicited business by introducing and increasing commission. No matter you are a dignitary or a common people, no matter you are a rickshaw puller or a shop assistant, as long as you introduce your business to Fan Zhuang, you will be given a commission of 5%- 10% of your turnover. Undoubtedly, these references became Wang's direct sellers.

Why does everyone have direct sales? Because it provides such an ideal development space for people. First of all, you are engaged in the business of direct selling companies and your own business. Here, unlike traditional business, you don't need to invest too much money in your production, and you don't need to worry about the production of the factory. Direct selling company is a logistics base, you can produce products for you without spending money, and all the management in production is serving you professionally.

So you just need to sell your products wholeheartedly, strive to open up your market and organize the development of your salesmen. Then you earned the due income through your own efforts. Here, you invest very little money, just a member. As for how much you earn or how little you earn, it's entirely up to you. Your time and energy will directly affect the income of your tangible assets and intangible assets. Direct selling is very different from ordinary business. Direct selling is a business without shops, which can be carried out anytime and anywhere. And there is no experience to teach, and it is not limited by age, education and image. As long as love is the starting point, you can talk about yourself and your family. Talk about interests and benefits; Selling creativity and utility, and then through the hard process of sweat, tears and saliva, will certainly get results that traditional business can't achieve.

Direct selling is the new trend of employment in the future.

Before the reform and opening up, China was in the period of planned economy. At that time, the economy was not prosperous, and there was a great demand for materials for a large agricultural country with a large population. In order to meet this demand as much as possible, every state-owned enterprise or state-owned store has a strong purchasing team. These buyers are all over the country and are active in the commodity market.

After the reform and opening up, the planned economy was replaced by the market economy. Private enterprises, joint ventures and foreign-funded enterprises in China are booming, and the rapid increase in the number of enterprises has prompted the rapid increase in labor demand. As a result, some farmers and unemployed young people began to work in factories, and the cold city became lively, and the material needs that people had been unable to meet were alleviated. In the next few years, similar enterprises mushroomed, which inevitably led to competition, and the former buyer became a salesman. At the same time, in some big cities, smart merchants take the lead in adopting the operation mode of shopping in foreign supermarkets, so that consumers can truly feel the feeling of "God". This period marks the new connotation of China's market rules.

At the end of the 20th century, the business philosophy of "keeping the door open for customers" has obviously failed to meet the shopping needs of consumers, while the obscure direct selling method has adapted to the basic principles of market development. Because direct sellers not only deliver goods directly to consumers, but also offer first-class services to consumers. In addition, with the progress of science and technology, the production process of enterprises adopts mechanized control, which makes a group of workers laid off. In order to make a living, these laid-off workers have to find jobs again. But because production exceeds sales and supply exceeds demand, every enterprise or factory needs not producers, but sellers. If an enterprise wants to develop, it must conform to the historical trend and adopt the most advanced direct selling mode. The factory not only reduces the cost, but also the direct seller does not need funds, risks and specialties. Compared with traditional business, people will see this advantage, so they should choose this career.

We can analyze it further.

China's accession to the WTO will take a new step from developing countries to western developed countries, which will have a great impact on many state-owned enterprises and industries, and laid-off workers will become more and more serious. This is because technology has replaced manpower with the development of society. 1999165438+1October 15 After China and the United States signed the China Agreement on Accession to the WTO, agriculture was regarded by public opinion as the industry with the greatest loss and the most severe impact after China's accession to the WTO. The day after the signing of the Sino-US agreement, Xinhua News Agency published first-class data to predict the increase or decrease of opportunities in all walks of life after China's entry into WTO. The first is agriculture. It is predicted that after China's accession to the WTO, agricultural employment opportunities will be reduced by 9.662 million. This sentence was later interpreted by some media as: nearly100000 farmers will lose their jobs after China's entry into WTO.

China's automobile industry is at least 15 years behind. At present, China's automobile import tariff is 80-65,438+000%, so smuggling is particularly rampant. After China's entry into WTO, the import tariff of automobiles will be reduced to 25% in 2006, and the import tariff of automobile parts will be reduced to 10%, and the import quota will be abolished. People's cars have come in. This is a strong and weak camp, not only at a disadvantage in price. The development of production scale should compete with others, and the whole sales service system should face the competition of foreign companies. However, in terms of scale, China's annual automobile output reaches 1.6 million, ranking 10 in the world, but it is far from the annual output of a workshop of General Motors Corporation of the United States, and this 1.6 million is still the sum of scattered 1.25 automobile enterprises. In terms of quality, it is different from others. Because the price of cars in the international market is one-third to one-fourth that of domestic cars, even if the import tax is increased by 25%, the price is generally higher than that of domestic cars, and it also has great advantages in quality, style and safety. The modernization and large-scale development of China automobile industry is the general trend. If enterprises want to merge and reorganize and introduce advanced production lines, small and medium-sized enterprises will definitely "retreat" and focus on the overall situation and development.

A large number of bank employees will lose their "golden rice bowls". With the acceleration of electronicization, the traditional banking structure will be fragmented in the future, and so many people will not be needed to count money. According to the economist Zhong Pengrong's estimation, about 2 million bank employees will be laid off in eight years. 1999 The deposit of an online bank in the United States reached 65.438+0.5 billion, but it only occupied 65.438+0 employees. It has long been known that the four state-owned banks in China are overstaffed. If a large number of foreign banks enter China, the size of the existing four banks will have to be reduced, and layoffs will be inevitable.

With China's accession to the WTO, government departments are carrying out various reforms, reducing examination and approval departments and procedures to meet the needs of market economy and international practices. Therefore, the white-collar workers in government agencies will no longer be the pride of the times who are holding golden rice bowls and eating imperial grain. With the transformation of government functions and the streamlining of government personnel, more white-collar workers in government agencies will enter the talent market and choose jobs again. Our country calls for respecting teachers and attaching importance to teaching, and teachers are highly paid. However, due to the implementation of family planning, there are fewer and fewer students in China and the number of educational talents tends to be crowded. In addition, China's entry into the WTO needs to cultivate high-quality talents to adapt to the world, which requires a higher-quality education team. Therefore, the survival of the fittest is imperative, and a large number of "soul engineers" will be laid off. In addition, many industries have high requirements for the selection of talents, and we can't just rely on it. What is more important is your actual combat experience, your real ability, your height, appearance, age and other conditions, and even your ability to wear several hats. Finding a job is a problem for most people. Although China's entry into WTO has brought broad prospects for China's social and economic prosperity, the re-employment of more and more laid-off workers from all walks of life cannot be ignored.

According to experts' analysis, after China's entry into WTO, enterprises and marketing are important means for survival and development. At the end of the 20th century, the era of knowledge economy following industrial civilization was announced. The development of the times puts China's marketing market in the process of internationalization, and it is gradually broken. People will face an increasingly fierce situation. Only by deeply integrating product development, marketing channels and market research and strategically adjusting old ideas can any enterprise open up a correct way to make money and the direct selling industry will flourish. Being a versatile salesman is not only suitable, but also promising.

Also, people's previous employment concept was to work for a living. Today, with the continuous improvement of people's material life and spiritual life, people's concepts have gradually changed. Many people should choose the career that suits them best when choosing a job. In the direct selling industry, they can not only give full play to people's potential, but also cultivate a positive attitude and realize a perfect life. A direct seller said excitedly in an interview with reporters that in the direct selling industry, people can be trained into four families: first, speakers, because the direct selling industry is constantly talking, and the longer it takes, the higher its speaking ability will be, even if there are 100 people, 1000 people and 10000 people, they will speak freely. This is the speaker. Second, psychologists, engaging in direct selling means dealing with people, which requires us to figure out everyone's heart and find the demand point. Over time, they will naturally become psychologists. Third, entrepreneurs, engaging in direct selling is actually network marketing. With the multiplication of personnel, they must manage their own teams, which requires direct sellers to improve their own abilities. It is what entrepreneurs should do to arrange their work comprehensively and carefully. Fourth, social activists, because direct selling has no geographical restrictions, as long as someone can carry out their work, so direct selling chambers of commerce will establish networks in various places, which requires walking management. With the multiplication of performance, money and honor will also multiply, and flowers and applause can be seen everywhere. This is the portrayal of social activists. Obviously, direct selling allows people to create tangible wealth and intangible wealth in all directions. Based on this, many people also choose direct sales when choosing a job.

According to the analysis of social economists, the position of direct sellers in the future social environment of China is 7.5 points, the income is 8.5 points, and the development coefficient is 8. Judging from this set of figures, it fully proves that direct sellers will be highly respected, with considerable income and broad development space. As a direct seller, we should first consider which industries and services are suitable for our own development. Judging from the current situation, we should choose those with good economic benefits, high corporate reputation and large social demand. Like the real estate industry, with the commercialization of housing and the development of housing credit business, the competition among housing developers is becoming more and more fierce, and its effective means is to use a large number of direct sellers to promote it. It is no longer a myth that the automobile industry and automobiles have entered more than one third of the households in China, and it needs a large number of direct sellers to promote it. In the insurance industry, insurance is paid more and more attention, and door-to-door insurance is also the work of direct sellers, such as selling cosmetics and daily necessities. With the improvement of living standards, people pay more and more attention to their own health, and health products also need direct sellers to promote. In short, the vast majority of goods and products will approach thousands of households in the form of direct sales. It can be said that the direct selling market in China will have a brighter future.

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