Design concept of public welfare poster

The famous German designer Hogg Matisse once emphasized: "In the design of any country, the root of the country must be reflected, and this root is its own culture." Every nation has its own splendid culture, and they all love their local culture, which is the source for designers to explore cultural characteristics. In the information age, although the design of public welfare posters attaches great importance to the integration and mutual promotion of design concepts and design techniques with international advertising media, and realizes the development of * * *, as a social and cultural design, it inherits thousands of years of splendid traditional culture and needs the nourishment of local culture to develop. Injecting local culture into poster design is essentially a re-understanding of traditional culture, enriching one's own personality language by absorbing the essence of national culture, and seeking personalized creative expression in the * * * essence of modern design. This creativity of injecting traditional cultural elements into modern design concepts embodies another cultural feature of public welfare poster design in the information age.

China is an ancient oriental civilization with rich national culture and spirit. Traditional culture and art show infinite aesthetic connotation, and traditional painting art (such as traditional meticulous painting, ink painting, mural painting, etc. ) embodies the artistic spirit of verve and ethereal. Folk customs and unique artistic charm reflected by folk art works (such as paper-cutting, lacquer painting, New Year pictures, dyeing and weaving, etc.). ) contains the complex of national culture and becomes an inexhaustible cultural resource for modern design. Conceptual thinking and personalized expression are the pursuit of innovative design of public welfare posters. Traditional cultural resources and image elements have been deeply excavated and skillfully absorbed and applied to modern design, thus embodying the personalized design of China cultural connotation. Jin Daiqiang, a famous Hong Kong designer, is a model of modern designers in China. Tan Zhicheng, former chief curator of the Hong Kong Museum of Art, said, "Jin Daiqiang is good at modern ink painting. He combined China traditional painting with western design concepts and opened up a new realm for landscape painting. " His cultural public welfare poster design works, such as element timing poster series, ink painting age, Chinese character poster series, Hong Kong new design exhibition of fifteen people, nature care series, etc., are all saturated with the connotation of China culture. His works pay attention to integrating the brushwork and charm of traditional painting into modern design language, thus forming a unique style of "gold", which is quite influential in the international design community. Since 199 1, "Taiwan Province Impression Poster Design Association" has taken "loving Taiwan Province Province, attaching importance to culture and caring for design" as its ideological core, and successively launched annual theme poster designs to reflect the splendid national culture and spirit of the times in China, such as "Tanwan, Taiwan Province Province" series posters created by Lin Pansong; You have good weather in Long Ming and pray for peace; A series of poster designs of longevity, longevity, great love and longevity created by Cheng Xiangru; Jin Daiqiang's "Communication" series theme design, etc. From the works created by these annual theme posters, we can see that China's traditional culture and visual elements are combined with modern design concepts, and they have been applied incisively and vividly in the design, which makes people feel the profound connotation, spirit of the times and unique artistic charm embodied in the creative design of public welfare posters.