In the face of e-commerce reform, what are the outlets for traditional businesses?

The integration of e-commerce and traditional commerce is the development trend of traditional commerce in the future. In the current environment of rapid development of e-commerce, it is the general trend for traditional commerce to develop into e-commerce. Therefore, the traditional commercial integration of e-commerce has formed some models:

First, it extends from stores to online sales. Due to various operational factors, such as business hours, area, etc., physical stores will be subject to many operational restrictions. The network marketing mode is not affected by the above factors, and can realize all-weather shopping experience. At the same time, physical stores and online stores implement different sales methods and emphasize experiential marketing of stores, which can avoid adverse effects on each other. At the same time, they can also buy promotions and discounts to meet the psychological needs of consumers, thus expanding brand awareness, creating a distinctive reputation and increasing sales.

Secondly, try to place an order online and take an order in a physical store. This model relies on the company's own distribution system, allowing consumers to choose goods and pay online, and then go directly to the store to get the goods. For consumers, they can freely choose distribution channels to improve distribution efficiency, or they can personally inspect the goods in the store to improve users' shopping satisfaction. For enterprises, this model is convenient for customers to shop and expand the sales scope. The most typical example is "Suning.cn".

Finally, establish a commodity distribution system to reduce logistics costs. Nowadays, the logistics cost continues to increase, which makes many enterprises establish distribution alliances and retail e-commerce in order to reduce the burden of logistics cost. All retail enterprises can consider forming a commodity distribution system together, establishing a long-term and stable strategic partnership with professional logistics companies, and entrusting the company to manage logistics matters, so as to take risks, enjoy benefits and improve enterprise efficiency.