What is your understanding of community?

Each of us has various types of WeChat groups on our cell phones, classmate groups, parent groups, homeowner groups, friend groups ......

A popular saying now is that in the age of community, if you don't circle people, you will be circled!

In fact, the community is not a new concept, there are human society when the community exists.

For example, primitive people know how to live in groups, *** with the defense against external dangers, each tribe has a leader.

Nowadays, there are countless communities, such as online celebrity fan tribes, posting bars, interest groups, offline neighborhoods, and even dancing mothers are a small community.

Li Bai, Du Fu if living in this era is the founder of a community, accurate powder all over the world!

China's economy after decades of development, from the pc era to the current mobile Internet era.

Many merchants business is not doing well, always think it is, the fierce competition of products, the rapid development of e-commerce, as well as the increase in costs and the price of traffic is becoming more and more expensive.

The essence is not to keep up with the rapid development of business, to find the fundamental direction and method.

Traffic is the root of all business models, and traffic is king is adapted to all business.

The traditional commercial traffic entrances are:

1, Sina, NetEase, Tencent, Sohu and other portals, etc.

2, search engines. Many people through Baidu bidding, SEO search, etc.

Mobile Internet era, the entrance of the traffic is no longer portals and search engines, has shifted to social media.

In this era, anyone can say what they want to say at any time, and let everyone see it, and even spread spontaneously and without limit through social networks.

WeChat, Weibo, and QQ, the three major types of social attributes of self media (we call them social media), occupy 80% of the traffic.

The quiet change of the traffic entrance also directly leads to the reconstruction of the business model.

The community is the biggest entrance to the flow, and the best way out for the future business.

The rise of communities gives us new opportunities.

The community is both the entrance to the flow, and the community economy is also an inevitable business model.

Famous scholar Maslow put forward the needs of human beings, community is the carrier to meet all human needs, love and links, a sense of certainty, fulfillment, importance, physiological needs.

Community operation and community realization is the core link, the key to community operation is to operate the scene around the focus of the community.

The key to community operation is to operate the scene around the focal point of the community.

This enables the needs of the members of the community to be met and directly determines the vitality of the community.

And the core value of the community is to realize.

That is to say, in this era, whoever has their own precise and sticky community, will have the ability to order the four vassals, so as to have a strong vitality and combat power.

It is obvious that in the future, no matter what company, will take the community as the main focus of the company's development, because it will be the company's most core competitiveness.

---- master thinking behind the community economy

Marketing guru Kotler said:There are only two things to do business, one is marketing, the other is innovation. When I was young, I didn't quite understand, and I always felt that the master's exposition was in the form of too superficial; with the growth of age, the precipitation of the years, and more or less some insights to bring to share with you.

The so-called innovation refers to, with the technological change, social and economic development, people's consumer attitudes and behavior change ...... enterprises within the product-based, including marketing, service, operation and management, and so on many aspects of the system accordingly to do out of the correction and even change, - - This is purely internal behavior. -This is purely internal behavior; what is marketing? Marketing is a purposeful interaction between the enterprise and the customer, which is essentially a transfer of value ......

We will talk about the hotter business form: the community economy. My understanding is that the focus is on the same value focus - that is, most of the early favor fan economy, after maturity will become a group business model with **** the same points of interest or needs. Traditional business form is the first innovation (product), and then start marketing; while the community economy is the first marketing (gathering people and reach **** knowledge in the interest or needs), and then build products (innovation), and along the way to complete the effective link O2O ...... The essence of this phenomenon is the integration of the advantages of the existing online and offline models, but also announced the the advent of the era of personalization!

The development of the community economy, the traditional business model has caused a huge impact, but also for the adjustment of the traditional business model provides the direction of reference ......

The era of the tide is surging, which is undoubtedly a revolution ......

< p> To the intrepid you:Customers, is your unresolved relationship in this life; sales journey without a straight path, you are concerned about is not me, is the bright light in your heart.?

-Welcome to the "line show", will be updated weekly community dry goods articles.

-With a value of 199 yuan of community robots in the limited time free delivery, reply 1 can receive.

1, first of all, at least be able to solve the user a fundamental problem

"If I am a user, why do I want to join this community?" This is a question that every community owner needs to think y about, if they can't even convince themselves, but also want other people to buy is simply a pipe dream.

Take the line show community in the community of Zheng An calligraphy class community, for example, Zheng An calligraphy community to provide calligraphy courses to the calligraphy utensils of a one-stop service, but also equipped with a professional calligraphy teacher, to ensure that every student into the group can be gained. The problem is that the community can naturally develop in the long term.

2, second, the community within a *** with the long-term goal

Community operations if you just think about harvesting leeks, doomed to not long, can be long-term planning, prompting members to voluntarily expand as well as multiple repurchase of the community, the vitality can be longer.

Take the knowledge e-stop in the line show community as an example, the knowledge e-stop as a large activity operation community in Shenzhen, will organize about 10 activities every week, covering a variety of interest areas. By joining their membership, you get the privilege of participating in activities at a discounted rate. The higher the long-term value provided by the community, the higher the motivation for members to join the community, so that the community can develop in the long term.

3. Then, there are clear and precise group rules

A clear and precise group rule can play an important role in restraining the members in the group. When the environment of a community is always good, and no one sends out small advertisements, the value of WeChat groups can naturally be guaranteed.

On the other hand, if you turn a blind eye to violations, such as allowing violators to forward small programs and links that have nothing to do with the WeChat group, the group will continue to follow suit in the long run, and slowly the group will have more and more spam, and the WeChat group will not be far from extinction.

Since the establishment of the group rules, it is necessary to seriously implement the group of friends and the group owner together to monitor, only we all abide by the rules of the group, the community can be long-term development.

4, finally, good use of tools and resources to operate the community

Many operators believe that the community operation in fact, a bunch of people pulled into the group, and then bragged about a group of friends obediently pay money to buy. Imagine, if this is the only way to do a good job of community, community operators are estimated to have realized the wealth of freedom.

Community operation is a long-term process, the results achieved with the use of tools is inseparable, a combination of marketing, management, precipitation in a community tool that can help community owners save a lot of energy, so that the community owner to focus on the main external resources on the expansion. Imagine, just access to community robot can manage more than 20 communities at the same time, which saves the community owner how much time and energy? Not to mention other features.

With the right tools in place, the community operator can better unleash his or her fists, and the probability of success for the community will be higher.

Welcome to the line show (HelloXingXio), which not only has dry goods, there are community robots free delivery Oh.

Community operation diversion - conversion - repurchase - fission - run on their own

Conversion: the purchasing power of different communities is different, community marketing is very difficult to convert the early stage, the need to continue to foster the atmosphere, through several successful sales, summarize the members of each community for which products have a high degree of concern, the desire to buy a strong desire to buy the purchase of the unit price of how much information. Each community has its own different characteristics, different communities to promote the products and unit price are different, a community product promotion success stories are only suitable for a community, can not be hard to move. The first part of the promotion of the role of the "child" throughout the field, every 100 members of the "child" in the number of roughly 5 to 8, and diligently change the avatar and screen name.

Repurchase: the most important part of community marketing, can also be called "habitual purchase", through the daily, weekly and monthly activities, so that members of the community to form the habit of not hate the type of purchase. Do not forget to bombard sales. Show the form of regular activities, such as Monday to Thursday at 8:00 p.m. for a single product spike day, come up with a product. Limited time, limited price, limited supply. The best products are those with high recognition and high profit per unit price. Friday night 8:00 pm for the members of the gift package bargain day, several products combined into a gift package, with pictures, the nutritional value of the product, etc. to present. The same address, the more points you buy, the cheaper it is, such as two people cut is 90 yuan / copy. Three people 85 yuan / copy, five people 75 yuan / copy, etc.. Repurchase this link in the product selection, product description, pricing, activities, etc. is very important, the combination of products is best several flow products with 1 ~ 2 profit products.

Fission: a day each month, set up a member of the promotion day, through the recommended and direct scanning code to add, each member of the introduction of new people and buy products, to rebate, direct rewards or the establishment of a newcomer package, newcomers to buy a gift referrals, and so on. Through the above rhythm, non-stop micro-alteration. After reaching the way suitable for each community, you can run on your own. Community marketing can be replicated in the framework, not a template copy. All links try to be easy to understand, good operation, high interest. After the framework is set up, different communities will have different problems, this is a good thing, timely solution can be.

The ultimate direction of community is business