What is Public Opinion Information

1. Public opinion information is a description and reflection of public opinion. Simply put, public opinion information refers to written materials that reflect public opinion.

2. Broadly speaking, public opinion information is also called social opinion information, which belongs to the category of social information, including all kinds of knowledge, news, signals, intelligence, and messages produced by people's consciousness and capable of influencing the society.

3. Public opinion information in a narrow sense refers to the various carriers that reflect the state of public opinion and its movement. Public opinion information in the work of propaganda and ideological front refers specifically to the textual material reflecting people's attitudes that exists in the form of text that is collated, analyzed, and processed by public opinion information workers on the collected public opinion. In other words, public opinion information is a text-based written material that specializes in reflecting various ideological states of the people and their changes.

4. Public opinion information is, in the final analysis, a way of reflecting people's state of mind. Biological information, scientific and technological information, economic information, social information, etc. do not belong to public opinion information, only after people accept these information and produce a general view and understanding, these "general views and understanding" can be called public opinion information. For example, SARS and avian influenza are not public opinion per se, but public opinion due to changes in the matter. Only when SARS and avian influenza occur, causing panic and anxiety among the people in the society and forming a certain public socio-political attitude, view and opinion can be considered as public opinion.