How to do a good job in secondary e-commerce

Doing a good job in secondary e-commerce is roughly divided into three parts: 1. In my opinion, selecting products and getting goods is the first and most important step to be a second-class e-commerce. If the choice is not good, it will not only consume funds, but also be difficult to become an explosion when it is put into use. First of all, we should choose a data platform with large data volume and accurate update to analyze the explosions in the current season. For example, the multi-party cloud that I have been using recently can clearly see the hot-selling goods today or in recent days in the column of commodity sales ranking. Almost all of them meet these two characteristics, just need function and seasonality.

If you browse the sales rankings of goods, you will find that most of the goods with high sales volume belong to clothing, underwear and household daily use, and such goods are more likely to become explosions. There are many platforms to get the goods, 1688 or Zan Mall, or manufacturers can send them one by one.

2. Select the media. There are many choices to put into the media, such as Baidu Doujin, Aauto Faster Jinniu, Luban, Tencent Maple Leaf, Tik Tok Store and so on. The choice of putting the media is that it is more suitable for your own products, and the other is high flow and high exposure. At present, Tik Tok, Today's Headlines, Guangdiantong, etc. Are the most popular platforms, because their daily activity is very high, and their products will sell better. But the distribution of people on different platforms is also different. For example, Tik Tok is higher among people aged 20-35, and the headline is higher among people aged 30-45. We should launch it selectively according to our own products. It is more troublesome to open an account at first. The requirements of different platforms are different, and the requirements for launching different products are different.

3. Express delivery chooses second-class e-commerce. The biggest difference between first-class e-commerce and second-class e-commerce is cash on delivery. Therefore, it is necessary to choose the appropriate courier service. Good service can improve the signing rate, and SF and JD.COM are generally recommended.