Countermeasures for rural tourism development

In the development of rural tourism, we should take local culture as the core and improve the taste and grade of rural tourism products. Strengthening the excavation of the cultural connotation of rural tourism is conducive to changing the situation of similar structure and low grade of rural tourism products in China. In the development and design of rural tourism products, it is necessary to publicize rural folk customs, ethnic customs and local culture, so that rural tourism products have high cultural taste and high artistic style.

Keep your true colors

When developing rural tourism, we should pay attention to maintaining local color, highlighting rural characteristics and avoiding urbanization tendency. Investors in rural tourism should pay attention to protecting the original rural nature in the development. Therefore, it is necessary to strengthen scientific guidance and professional guidance for the development of rural tourism, strengthen the characteristics and differences of management, highlight the natural, simple, green and fresh environmental atmosphere in rural areas, emphasize nature, leisure and wild interest, and strive to show the charm of rural tourism.

Joint venture/management

Suburbs all over the country are vigorously developing rural tourism, and the competition for tourists is fierce. Rural tourism should realize joint operation under the guidance of local government, form scale effect with the help of the strength of the group, build brand, increase market competitiveness, take the road of scale and industrialization, and realize the sustainable development of rural tourism. 1. Rural tourism development should be combined with other tourism development.

Rural tourism can't be simply understood as the development of agricultural resources, but should be combined with the development of other tourism resources and tourist attractions in the region, and strive for tourists with the attraction of existing tourist attractions, forming a pattern of resource sharing, complementary advantages and common development.

2. Combining rural poverty alleviation

It is estimated that the rural surplus labor force will be about 654.38+0.5 billion, and at least 63.5 million new laborers will be added by 2065.438+00. In the short and medium term, the employment pressure in China is increasing, and it is a very serious problem to solve the employment of rural surplus labor force. Developing rural tourism can increase tourism employment opportunities, solve the problem of rural surplus labor force to a certain extent, and alleviate the pressure of rural surplus labor force on cities.

3. The development of rural tourism should be combined with the construction of small towns.

In 200 1 year, the number of small towns in China exceeded 20,000, and the urbanization rate reached 37.66%. There are about 800 new small towns in China every year on average, and 6,543.8 billion rural people settled in small towns in 10. The development of rural tourism may involve immigrants, and small towns are ideal places to receive immigrants. Rural tourism development should be combined with the construction of small towns, and the construction of small towns should be controlled according to the characteristics of tourist towns, so that small towns themselves can become one of the tourist attractions, and township enterprises and tourism business can also be developed by relying on small towns, such as deep processing of agricultural and sideline products and production of tourist souvenirs.

4. Combine with resource protection to shape ecological personality.

In rural tourism development, we should pay attention to the coordination between resource development and environmental protection, prevent environmental pollution and resource destruction caused by tourism development, strengthen the organic combination with ecological resources, adhere to the principle of "protection first, development second" in tourism resource development, and take the road of sustainable development. The development of rural tourism should combine the development of agriculture, farmers and rural areas, and make tourism an important industry in rural communities. Farmers play an important role in the development of rural tourism, and strive to tap the local characteristics of rural tourism, increase tourism income, and truly benefit farmers.

In short, the development of rural tourism should focus on increasing farmers' income, focusing on protecting rural natural ecological environment, maintaining rural and local characteristics, taking the road of integration of characteristics, standardization, scale and branding, realizing the basic goal of rural tourism industrialization and finally realizing the sustainable development of rural tourism.

Note: Some scholars in China think that rural tourism is equivalent to agricultural tourism, which is generally translated as agricultural tourism.