Research on Enterprise Supply Chain Management Strategies

Research on Enterprise Supply Chain Management Strategies

Supply chain management occupies a great advantage in the management of modern enterprises, which can effectively improve the competitiveness of enterprises through cost reduction, business outsourcing and creating customer value. I have compiled an article on enterprise supply chain management for you below, hope it will be helpful to you.

I. Overview

Along with the development of globalization and the advent of the information age, digitalization, networking, information technology has become an inevitable requirement for the upgrading of traditional enterprises. The revolution brought about by information technology has not only prompted a further decline in the difficulty of production, but also promoted the renewal of products, while forcing enterprises to upgrade to meet the footsteps of industry competition. At the same time, consumers' demands for the goods they need are gradually increasing. Under these conditions, a company that wants long-term development must unite the upstream and downstream supply chain partners, improve mutual collaboration, and make full use of all available resources to improve their competitiveness, better meet the consumer market, in order to obtain lasting development.

Second, the reality of supply chain management

In terms of the current state of enterprise development in China, the research dedicated to supply chain management is relatively small, at the budding stage, and the focus of the research is mainly in the supply chain at all levels of the relationship, such as how to choose the right supplier, the supply chain research is often confined to the case. In this case, the research on supply chain is often limited to the selection of factors for judging good and bad suppliers, the research on the cooperation mode with suppliers and their own competitive strategies, and does not consider the whole supply chain, i.e., suppliers - distributors - retailers - end users, and the research on supply chain has not been carried out. end-users, and issues related to the effectiveness of strategic implementation of supply chain management have not been addressed. Thus, it can be frankly said that the development of supply chain management in enterprises still has a long way to go, and there are many problems that need to be solved urgently, and there is still a long way to go for enterprises to introduce good supply chain management. It is gratifying to see that with the deepening of research and the requirements of social productivity, some enterprises have consciously taken the development of supply chain management as their target task.

The development of supply chain management industry can be judged from the total scale of social trade and the proportion of outsourcing supply chain management services. Generally speaking, the former is equal to the product of the latter two. The author understands that along with the yearly increase in the scale of social trade, the proportion of supply chain management outsourcing of existing enterprises is still extremely small, and thus there is a lot of room for improvement. Specifically, the supply chain management outsourcing of the information technology industry has been more mature, in addition to other industries, the proportion of outsourcing has a greater room for improvement, so that the supply chain management industry still has a great deal of room for development.

Three major problems

(a) The lack of trust leads to the poor cooperation process

In the implementation of supply chain management, enterprises must be closely linked to the upstream and downstream enterprises. Under such conditions, cooperation is the basis for its implementation. However, at this stage, upstream and downstream enterprises are often suspicious of each other to prevent each other, which directly affects the efficiency of supply chain management.

For the vast majority of domestic enterprises, their relationship with suppliers, manufacturers, distributors is a simple one-to-one or one-to-many buying and selling relationship, the existence of such a relationship directly determines the enterprise's view of suppliers, manufacturers, distributors, the traditional theory of competition requires that enterprises must safeguard their own core interests, and make every effort to expand the interests of enterprises. In this way, many enterprises in the process of cooperation with upstream and downstream enterprises, through a variety of means to transfer their own production and operation risks or costs, and the opposite, with the cooperation of the enterprise is not willing to assume the risk of others, choose the same approach to transfer their own risk, resulting in the upstream and downstream of the supply chain in the actual situation of the enterprises in the competition is too large a proportion of their own business, full cooperation **** win Strategic thinking, more serious, and even enterprises in order to expand their own interests, regardless of the opposition of other enterprises, other enterprises in an embarrassing situation. This traditional buying and selling relationship determines the enterprise's view of the supply chain members, such as to improve the situation, the need to establish a long-term cooperative business relationship, know that cooperation to **** win, the cost of trust in exchange for temporary benefits is particularly unwise.

(ii) the backwardness of the technical means of information communication is not smooth

The implementation of supply chain management enterprises need to deal with a large number of upstream and downstream business information, must be considered comprehensively, weigh the pros and cons before making the right decision. Under such requirements, the traditional means of information communication and processing methods are increasingly unable to adapt to the needs of supply chain management, and enterprises must develop a set of information communication platforms with rapid response and comprehensive processing capabilities to support the development of enterprise supply chain management.

Due to the influence of history, domestic enterprises have been utilizing information technology to develop and improve their competitiveness for a relatively short period of time. Traditional communication methods are still predominant in modern enterprise management. As a result, domestic enterprises currently lack sufficient technological reserves to collect data on customer needs and preferences, and there is no effective communication platform to link suppliers, distributors, and retailers intermittently and organically, and everyone is still working on their own. As the development of IT platforms requires a large investment in hardware and software at a high cost, many companies find that the cost of IT investment is greater than their revenues when they choose to give up IT construction in favor of traditional means.

(C) the institutional setup is not scientific, the process arrangement is unreasonable

The traditional organizational structure is set up to meet the needs of the functional division of labor, often set up as a single linear organizational structure, this setup can meet the leader to divide the organizational functions, to facilitate the management of the sub-division of the classified, but it is also precisely because of the linear form, resulting in when the organization is getting larger and larger. The chain of management levels is too long, and it takes longer for the leader's decisions to be transmitted to the lower levels of the organization, and due to the role of transmission between the levels, the information in the transmission process is gradually distorted. This organizational structure makes different functional departments independent of each other, although each other's work does not interfere, but in the process of implementing supply chain management, inter-departmental cooperation is particularly important, giving up the cooperation of enterprises is difficult to complete the requirements of supply chain management.

What kind of organization corresponds to what kind of business process. Due to the single linear organization set up by the enterprise, each department handles its own business separately, without contacting each other and interfering with each other, the communication of enterprise information in the enterprise is not smooth, resulting in the lack of real and effective feedback in the implementation of supply chain management, which in turn affects the effect of supply chain management.

Four, improve the enterprise supply chain management countermeasures and recommendations

(a) equality and mutual trust, long-term cooperation

Supply chain management essentially requires the participating enterprises to abandon the gap between the boundaries of the enterprises, establish ? ***The supply chain management essentially requires the participating enterprises to abandon the barriers of inter-business boundaries and establish a "win-win" concept. This requires participating enterprises to clarify their own competitive advantages and corporate goals, spread the spirit of cooperation to every step of the development, and related enterprises to establish a cooperative strategic alliance, the members of the alliance trust each other, *** enjoy each other's information to the overall capital to deal with the market competition, maximize . Reduce costs to improve revenue, so that the level of inventory within the supply chain to the lowest, so that inventory costs can be optimized.

For companies to implement supply chain management, it is critical that they rely on trusted partners. To determine the partner to meet the requirements of supply chain management, which not only requires the cooperation of enterprises to provide qualified products, but also requires the cooperation of enterprises to have a certain level of information technology work, to determine the cooperation of enterprises, clear cooperation scope, mode and distribution of benefits, as far as possible in advance to avoid possible disputes. Generally speaking, choosing a qualified supply chain partner will make the enterprise's supply chain management work twice as fast with half the effort, otherwise, it will affect the enterprise's operating efficiency, reduce profits, and even affect the enterprise's market competitiveness, so that the enterprise loses the opportunity to discover and tap the new market, which is not conducive to the enhancement of the enterprise's efficiency.

(B) the establishment of advanced information management system

Excellent enterprises to distinguish between backward enterprises, a big point is the level of management style, good enterprises will be their own management will be built on the basis of information technology, not only to enhance the efficiency of information transfer can also reduce the error rate of information transfer. The development of information technology has brought great benefits to the economy, it can improve the competitiveness of enterprises, access to new means of competition, new sources of income, new management mode. For enterprise supply chain management, the support of information technology is indispensable if it seeks its development to increase the competitiveness of enterprises. Strictly speaking, the supply chain management not based on information technology can only be put into writing, without practical operational value. Enterprises want to get a better effect of supply chain management implementation, it is necessary to strengthen the construction of information technology, which not only includes the construction of hardware, but also need to introduce supporting software. On the other hand, enterprises also need to establish an effective external communication network, to achieve upstream and downstream enterprises to communicate with each other, and enhance the ability to timely information **** enjoy.

At this stage, there are nearly 100 types of supply chain management software on the market, how to choose a suitable one from the nearly 100 types of software is also very important. If a software is only used in a company, and its upstream and downstream companies are using other software, then for the entire supply chain, the company and the company's information communication between the information will have an inherent information barrier, which is due to the independence of the software and software decisions. Software management system of each system lack of compatible communication conditions, so that even if they installed many information systems to complete the supply chain management goals, but because of the lack of coordination between the information systems and overall, to solve the problem of inter-enterprise information communication plays a small role.

(C) Reconstruction of organizational structure and business processes

Reconstruction of organizational structure and business processes, the first step is to sort out the business process, to determine the core business, reduce non-core business, to achieve the professional specialization of business requirements. This will increase the investment of resources in core business, ensure the competitive advantage of the enterprise in the core business, and facilitate the enterprise to identify their own practical needs of the supply chain partners. In this case, the enterprise's business processes should be rebuilt to make the new business processes more continuous, as far as possible, the development of flexible production planning, in the process of employee autonomy will be further expanded to meet the need for rapid response. When business processes change, the corresponding organizational structure needs to be redesigned. The new organizational structure is built to adapt to the needs of supply chain management, and therefore can not be a linear organizational structure, but should be convenient for employees to communicate without obstacles, flat network organizational structure. In the reconstruction of the organizational structure of the enterprise at the same time, the enterprise should be invested in the corresponding power to change the corporate culture environment, the cooperation **** win values rooted in the heart of each employee, so that the reconstruction of the organizational structure of the enterprise can be carried out smoothly.

According to experience, traditional enterprises have many overlapping functions and similar departments, and the leadership often spends a lot of energy on solving trivial problems in the business process, which not only increases the workload of the leadership, but also induces the decision-makers to ignore the problems that they really need to pay attention to. Such a management style has been far from meeting the requirements of information technology processing, so the intermediate level of redundant organizations should be eliminated, in particular, the integration of business processes, through information technology means than the information of various departments, the real value of the information feedback to the decision makers, so as to save the decision maker's valuable time, but also to ensure that the comprehensiveness of the information.