What is the profit model? What kinds are there?

N brand authorization mode is typical, such as Nike sports shoes. Enterprises are only responsible for brand communication, brand preservation and brand appreciation. In addition, China's enterprise trusteeship system can also be regarded as a profit model. The profit model of product structure is designed from the different value markets faced by enterprises: constantly introducing new products to improve the impression of the whole product structure in channels and consumers, improving the channel premium ability or increasing consumers' acceptance, or combining products with different profit levels, so that the total profit of channels will eventually reach a certain level, and using high-profit products to make up for the lack of promotion expenses of low-profit products or save investment and reduce expenses, thus increasing profits. Design according to the characteristics of consumer demand: launch multiple products or brands at the same time and sell them at the terminal at the same time, so as to avoid the clear and direct value cognition generated by direct comparison, thus creating a vague state and the impression of being served specifically. This is more prominent in the professional cinemas in the beauty industry, because there are many female customers in this industry. In this respect, women mainly show perceptual consumption and pay attention to comparison, which is easy to produce a feeling of special concern in the so-called mysterious and vague state. This is a typical profit model with extreme explicit value as its performance. Similarly, vague functional products such as health products, functional drinks, so-called high-tech thermal underwear and so on. All fall into this category. Service profit model service is a profit model generated in the process of maintenance, update, upgrade and troubleshooting after the product is sold. Products are mainly regarded as carriers, and products are no longer the main content of corporate profits. The service behind it can realize a larger and more lasting market for enterprises and form service dependence. For example, the communication industry buys mobile phones to send phone bills. The most typical one is the women's SPA life museum, which realizes brand-new experience and service ability through integrated services. Industrial interactive profit model Product users in different enterprises or industries, consumption is not an independent and single phenomenon. For example, a considerable number of people shop in shopping malls, take a bath in the sauna city of luxury hotels after drinking, or there are different control capabilities between the upstream and downstream business chains of the industry, such as the anti-integration of upstream enterprises by some dealers operating access networks. The former can design a credit tool in these industries to reduce the use cost of customers' consumption every time (for example, let them pay by card, reducing troubles), while the latter can bring enterprises into the control system of dealers, reduce intermediate trading links and enhance competitive advantage. The core of implementing alternative profit model is budget execution, such as P&G dealers and some marketing companies with planning and execution capabilities. After the enterprise hands over the market to the dealer, the dealer will operate the market specifically, and the enterprise will provide the budget and check the effect regularly. In fact, this kind of dealers perform the work of the enterprise marketing department. Alternative profit model is good at some functions of market operators. This is one of the modes to replace the manufacturer's executive function to realize profit. Centralized market profit model (market operators) Some dealers make full use of local resources, dig deep into the local market, keep a thorough grasp of various deep-seated strategic resources from the market, and do nothing outside this area, so that dealers can fully match the full value of resources and minimize costs. Such dealers either fully cover the regional market or deeply cultivate a certain channel form. Centralized market operators should be "small but complete" and integrate four profit models: product profit model, service profit model, innovation profit model and value profit model in a certain area. This kind of dealer relies on the comparative advantage of a strong dragon over a local strongman to form a profit. Follow up and enlarge the profit model. When leading enterprises in the industry open up new market space, enterprises quickly follow up and find out the advantages or strengths of previous enterprises, so it is easier to make profits on the shoulders of giants. Because the previous enterprise education was developed by leaders and leading consumers, at this time, it is easy to follow suit and mass consumption groups, which are often the most profitable groups. Such enterprises can easily reach a high matching state in all business links, thus reaching a lower level in overall cost. If competitors use low prices to penetrate the market, then enterprises will invest in products with lower prices. The profit model of attracting investment can quickly open the market through attracting investment, which is the way that many small and medium-sized enterprises dream of quickly opening up the market. However, in the case of information flooding, the probability of successful investment promotion is very low, so how can we ensure success? Enterprises need to match and measure related business resources, and the preparations for attracting investment should be detailed. On the surface, it seems to be the performance of investment promotion advertisements or exhibitions, but in fact it needs many supporting aspects.