The difference between live e-commerce and traditional e-commerce

1. Content presentation: Live e-commerce relies on anchor shopping guides to interact with users to present relevant content, while traditional e-commerce relies on product details pages and graphic information.

2. Attribute characteristics: Live e-commerce emphasizes "entertainment+marketing", while traditional e-commerce only emphasizes marketing.

3. Business logic: Live e-commerce is "looking for goods", the anchor presents the goods to users, and traditional e-commerce is "looking for goods", and users search for the goods they need.

4. Commodity prices: The commodity prices of live e-commerce have certain advantages, and users are attracted by means of spikes, gifts and price reduction every day. The price advantage of traditional e-commerce is not obvious, the price is relatively stable and the daily discount is small.

5. Interaction: Live e-commerce is interactive and real-time, while traditional e-commerce is weak. 6. Conversion rate: The conversion rate of live e-commerce is high, while that of traditional e-commerce is low. However, it is worth noting that the average return rate of live e-commerce is 30%-50%, which is higher than 10%- 15% of traditional e-commerce and 2-3 times of the official e-commerce sales channel of the brand.