What are the principles of lean entrepreneurship?

What are the principles of lean entrepreneurship? The basic assumption of entrepreneurs' thinking is to seize a pain point of users, see business opportunities, design products according to this clear pain point, and solve the pain point of users. Therefore, in the process of starting a business, the business model is certain, all the variables in the middle are measurable, and the pain point solution has high certainty.

The basic assumptions of lean entrepreneurship are: the pain points of users are inconsistent with what they see, the intermediate variables are uncertain, and the solutions are uncertain. It is necessary to approach the real pain points and effective solutions of users through continuous iteration and accumulation of cognition. It is obviously different from the traditional "rocket" entrepreneurship in basic principle.

Knowledge points: five basic principles of lean entrepreneurship

① User-oriented principle

The core of lean entrepreneurship is around users, all cognition and all iterations are around users. Traditional enterprises are self-directed: introducing the entrepreneurial process from start-ups or founders themselves.

② Principle of action

Action precedes knowledge, instead of using knowledge to guide action, from planning orientation to action orientation. There is no need to make a long-term work plan in the process of starting a business, but to get effective feedback through continuous practice and adjust actions according to the feedback.

③ Trial and error principle

From perfect prediction to scientific trial and error, trial and error in the process of starting a business should not be blind, and scientific trial and error tools should be used. MVP (see related knowledge reading below) is a very important tool in the process of trial and error.

④ Focus principle

The principle of focusing is to shift from systematic thinking to single-point breakthrough, even when a single-point breakthrough occurs, actively filter some noise customers in the market and focus on the most critical angel customers.

⑤ iterative principle

From the best laying plan and perfect execution in rocket entrepreneurship to the high-speed iteration in lean entrepreneurship, it is worth noting that iteration and speed are crucial.

Iterative principle is now regarded as truth by most software development companies. At the early stage of the development of WeChat, the functional design of the product was relatively simple, but the core "instant messaging" function was directly introduced to the market, and it was quickly iterated according to the feedback from the market, and the functions such as "shake" and "circle of friends" were continuously added.