Please briefly describe the advantages of online media and other mass media through examples?

Many people should have seen the classic story about the eagle: the eagle is the longest-lived bird in the world. Its life can reach 70 years old, but at 40 years old, it will face a disaster. At this time, its beak becomes long and curved; Its claws began to age and could not effectively catch prey; Its feathers are getting thicker and thicker and its wings are getting heavier and heavier. At this time, the eagle has only two choices: either to die or to undergo a painful and long transformation. In this painful process of transformation, it must fly very hard to the top of the mountain, hit the rock with its beak until it falls off completely, and then wait quietly for the new beak to grow. Then, it will use its newly grown beak to pull out the aging toenails on its claws one by one, leaving blood stains. When a new toenail grows, it will pluck feathers one by one with the new toenail. Five months later, new feathers grow, and the eagle can start flapping its wings again for the next 30 years. Today's traditional media can be regarded as an "eagle" waiting for rebirth.

When every new media form is born, it will impact and threaten the old media form. When TV just emerged, some experts exclaimed that "radio and newspapers will be replaced" and "TV is killing traditional media", but practice has proved that these three cannot replace each other, because newspapers spread words and static pictures, radio can only spread sound, and TV can only spread dynamic pictures. Although there will be ups and downs, no one can kill them. So, TV and TV can't kill anyone. Nowadays, the popularity of online media and the shadow of online environment have had a great impact on people's life, study and work, but it still coexists with traditional mass media in the competition. The development of new technology and new media has brought us real convenience, and paper media has its irreplaceable advantages. First, the paper media is intuitive and convenient. Holding a piece of paper in your hand, you can get news without any other tools and without the restrictions of the venue. Radio, TV, mobile newspaper and online media all need a terminal. E-books and electronic newspapers, as new paper media, also need readers' help, which are very expensive and do not conform to people's traditional reading habits. They can't browse at will like books, they will feel uncomfortable after reading them for a long time, and it takes time for ordinary people to accept them. The vitality of emerging media cannot be compared with that of newspapers, but it enriches the existing media forms, and it does not have the ability to replace newspapers in terms of economy and convenience. The authority of newspaper news reports. The background of most paper media in Chinese mainland is a newspaper group with party newspaper as the core, which has a strict news editing and publishing process, and its originality, authenticity, authority, social analysis ability, social orientation ability and powerful communication ability are unmatched by any other emerging media. Research and reading of paper media. The interpretation and interpretation of news by paper media is irreplaceable by other media. For example, with the introduction of a policy, radio, television and some emerging media are not convenient for readers to learn. Newspapers can be kept in black and white, and readers can study them carefully, which is not available in other media. In the network world, the dazzling multimedia forms such as words, colors, images, animation effects and pop-ups distract attention, which keeps it in a shallow reading state, and the logic of paper-based reading is broken. Online reading is teetering, harsh, single-minded and intense. Paper reading is relatively safe reading. In the fierce game, the paper media should do the following to make up for their own shortcomings and prepare for accumulation: expand the influence of the paper media and enhance the extended service function of the paper media through their own websites. Learn from the advantages of emerging media in the process of information dissemination, strengthen direct information exchange and interaction with readers, understand readers' feelings, ideas and needs, and narrow the distance between newspapers and readers. Carry out some social activities through paper media, interact with readers and invite readers to participate. Make full use of the information dissemination advantages of its own online media to form a benign interaction and complementarity with newspapers. Understand social public opinion, obtain audience information for paper media, expand the social influence of paper media, and let paper media and online media learn from each other's strengths. 1 Create a content trump card. The content is refined, perfect, profound and detailed. The paper media must become the king of China media in news content, which is the root of the paper media. The king of media content should be paper media, and the content of paper media can't be surpassed by anyone-what readers want to know is detailed and complete; What should be speculative and thought about should be done in depth; Explanatory and explanatory things are done thoroughly-this is the core competitiveness of paper media. 2. All paper media in the Group should achieve differentiated market positioning and allocate resources effectively and reasonably. In the face of the slowdown or even decline of advertising growth, the business ideas of paper media must be strategically adjusted. Many bosses of domestic paper media have made such a strategic choice: stop blindly pursuing the circulation and Japanese edition of paper media, control the layout within the scope of effective dissemination of information and advertising, and return to rational running of newspapers. Change the original extensive business model, truly regard the newspaper industry as an industry, and stabilize the development foundation of newspapers by reasonably controlling their production costs. In the network era, the status of broadcasting as a media is weakening. In order to win more audiences and occupy more media market share, broadcast media should think deeply about the content, means and management strategy, reposition the development model and form a new broadcast management model. However, online media has its own shortcomings, such as 1, lacking credibility, and being good at fast reporting and massive information. To a certain extent, it leads to "radish washes the mud quickly" in network communication, so that errors often appear in guiding and grasping facts and using language and characters. In addition, murder and curiosity, hearsay, after-dinner and even pornographic junk information flood the web pages, which makes people doubt the authenticity and credibility of online news. 2. The information provided stays at a profound and superficial level; So far, due to the lack of a well-trained online news editing team, in most cases, online media only plays the role of information publishing platform. Although his views and comments have extensive characteristics, they usually lack profundity and persuasiveness. At the same time, the content of the network is complex and rambling, even if there are some powerful articles, it is easy to get lost. 3. Lack of authority, the role of mouthpiece is difficult to highlight; At present, many online media are not qualified to write news, let alone have the role of mouthpiece. Therefore, in this sense, establishing the authority of online media has become a passive water, a tree without roots. Coupled with the situation of network information, its image is eroded all the time. 4. The limitation of the network transmission channel itself; Although there are figures showing that there are more than 1 100 million netizens in China, compared with the TV audience, this figure is still thin, the network is not popular enough, the channels are not smooth enough, the number of netizens is not enough, and there are too few "eyeballs" to compete for, which has become a challenge and threat that TV media should actively face to the outside world, and it is nothing more than competition and cooperation. In order to overcome the pressure of online media, we need to find out our core competitiveness. First of all, continue to use the political attributes of TV media to amplify its mouthpiece role; As the mouthpiece of the party and the government, the traditional media's authority is an irreplaceable advantage of the current online media. Television can give full play to its own characteristics, further make good use of its own political resources, enhance the service function of the program and expand the audience. For current political news, it should be conducive to avoiding mechanical graphic politics and simple megaphone role, and making further efforts in closeness, popularity, localization and service. Secondly, work hard on the profundity of the program; Under certain conditions, advantages will turn into disadvantages and become an insurmountable stumbling block. This is the case with online media. Its large amount of information leads to the confusion of its material selection, and it is difficult to take into account the profoundness of its information. And our TV can make a fuss about profundity. Face-to-face weekend is an old-fashioned large-scale talk show on Zhengzhou TV. The basic orientation of the program is to pay attention to people's livelihood and public opinion and provide policy interpretation. The topic is extensive and the content touches deeply. Participants range from secretaries, mayors, experts and scholars to community residents and street vendors, and everyone can have in-depth exchanges on topics of concern for nearly an hour. In recent years, this column has built a bridge between the government and the people with its flexible way and people-friendly color, melting the gap, enhancing mutual trust and supporting each other. Third, give full play to the advantages of live TV broadcast; Compared with webcasting, live TV still has the upper hand because of its skilled professional team and mature transmission technology. In the future, giving full play to the advantages of live television is an effective way to offset the influence and impact of online media. Of course, live TV broadcast is still a big test for many local stations and even some provincial stations.