Traditional Culture Encyclopedia - Traditional virtues - What are the advantages and disadvantages of Lenovo's product distribution channels?
What are the advantages and disadvantages of Lenovo's product distribution channels?
The advantage is easy to enter the market. Market expansion is relatively fast, after all, the channels of dealers are ready-made. Marketing costs are reduced. In addition to Lenovo itself, dealers also help promote and sell. The reputation risk is also reduced, and the responsibility can be pushed to the dealer if there is a problem.
The disadvantage is that end users have to pay the fees of distributors at all levels. Dealers are mixed, which increases the management difficulty and cost. The understanding of users' needs is lagging behind, which affects the market forecast.
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