Briefly describe the personality characteristics of TV as news media.

A: Television is a kind of media that uses electronic technology to transmit sound and images, and it is recognized as the "first media" today. What makes TV "the first media" famous is its own characteristics:

(1) TV integrates images, sounds, words and other forms on the screen, allowing people to accept audio-visual and text communication at the same time in omnipotent language form.

(2) The low educational level of the recipients greatly expanded the scope of the recipients and brought news communication into a generally accepted era.

(3) Compared with the written information in newspapers, the image language of TV has more direct information stimulation and power. With vivid and intuitive images, it bypasses the rational thinking of the brain and points directly at people's hearts, causing spiritual shock and producing timely results. Its scenes make the audience feel "present" and greatly enhance the credibility of the news.

However, the dependence of TV on technical equipment and the characteristics of broadcasting in time like radio have formed objective restrictions on people's random viewing.