How to write a copy of a regular promotional film?

The first thing to consider is the title. Because all cultural media believe that the beginning of a promotional film determines whether customers will be deeply attracted at first sight, so we can't underestimate the beginning. He is basically the guiding stone of the whole movie. Generally, you can set the most eye-catching place of the enterprise at the beginning, but you should avoid boring features. After all, the main audience of corporate promotional videos is not peers but customers, and a large number of proper nouns will not let customers intuitively feel the tall image of the company. Therefore, we need to add some humorous and innovative elements as much as possible, and the purpose is naturally to make the audience shine. The word creativity is easy to say, but it still needs a lot of accumulation at ordinary times. It is recommended to read more successful cases and spread your own thinking.

The most conventional way of copywriting is to freeze the picture on the name of the company after the opening of the film, and then show the company introduction, company history, scale, honor, etc., to show the style of the company with specific content and let the audience feel the strength of the company. Although it may be a cliche, it is also a natural structure. Of course, it is also feasible if you want to show the height of the enterprise through some other forms, but only if … your enterprise is large enough and well-known.