Traditional Culture Encyclopedia - Traditional virtues - What is "mass media"?
What is "mass media"?
The main characteristics of mass media are wide coverage and strong communication. They can transmit information to a large audience through broadcasting channels such as radio and television, publishing channels such as newspapers and magazines, and platforms such as websites and social media on the Internet. Mass media plays an important role in society and can have an important influence on the public's ideology, cultural concepts and values.
Compared with traditional professional media, the characteristics of mass media also include diversity and interaction. Mass media provide various contents, including news, current affairs comments, entertainment programs, movies, music, games and so on, to meet the needs of different audiences. In addition, the mass media also provides opportunities for the audience to interact. For example, viewers can interact with the media by commenting, sharing and participating in discussions.
In a word, mass media is a media form and platform that covers the general public. It provides information, entertainment and other contents to the audience through various communication channels and plays an important role in society.
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