What is the product positioning? Taobao product positioning analysis

Taobao merchants must have a clear positioning of stores and products before opening stores. From what store to open, what category to choose, to the positioning of stores and products, every step must be laid out in advance. So what is the product positioning? Understand the product positioning together, that is, plan the product from the market and personal preferences. The store is a long-term operation process, and it is very important to choose what style. Don't keep changing styles, change the unit price of customers. Now Taobao advocates "small but beautiful" shops. Setting a good location early can better let Taobao label you correctly and match you to a more accurate crowd. So what aspects should merchants analyze for product positioning?

1. standard

The treasure on Taobao has the difference between standard and non-standard products.

Standard products are products with similar functions, such as thermos cups, water cups and rice cookers, all of which have the same cooking function.

To put it simply, everyone goes to Taobao to search for a product, which is similar in appearance and function. In the case of the same function, baby can only attract consumers' attention through means such as price and main picture. One advantage of the standard category is that the product update is slow, and these are almost the same style. One disadvantage of making standard products is that they will start late in the early stage, because someone has done it before you, and the sales figures are definitely better than yours. The average consumer won't go through the standard products for a long time, and basically they can decide which to start with when they see the first page. If your baby ranks better, the chances of standard products will be greater.

2. Non-standard products

This product spells style. The most obvious non-standard product is clothing.

Although there are many shops on Taobao, the chances of searching for a word and ranking the baby exactly the same are still very small. Compared with standard products, the biggest disadvantage of non-standard products is that they can be updated quickly. Maybe this style is popular these days, and the market will change in a few days. Therefore, it is unpredictable, and businesses need to keep an eye on the changes and dynamics of the market and find the latest hot products.

The above analysis is made from two aspects: standard products and non-standard products, so that everyone can consider the positioning of the products. Next, let's analyze it from the aspect of customer unit price.

1. The customer unit price is high.

Products with high customer price are generally digital electronic products, which can earn more profits and make people more accurate.

However, like the standard products, the products with high customer unit price develop slowly in the early stage. If you want to buy a high-priced product, you still need to shop around.

2. Low customer unit price

Because of the low price, consumers have no requirements for this product. If the price is cheap, they usually buy more immediately.

However, if products with low unit price want high sales volume, it is necessary to ensure high turnover. Increasing turnover is also a great challenge for enterprises.