What are the basic steps of enterprise website design?

With the on-line and off-line mode of the Internet era coming in a frenzy, various industries are scrambling to establish their own network marketing system. The establishment of their own website, can put the company's information, star products, corporate culture better show, so that potential customers better understand the enterprise. More can also promote business exchanges and cooperation, in the face of market demand, but also through the website to achieve their publicity objectives. A corporate website on the line, as if the birth of a newborn child, the need to do a lot of work in the early preparation, including website domain name host selection, website program language, how to choose the station service providers and so on.

One, the website domain name registration

For a website, the website domain name is very important, if you want to establish a website, you must fix a domain name of significance. Arbitrary replacement of the domain name, will lead to search engine downgrade, thus affecting the loss of website traffic, so the choice of website domain name and registration should be carefully thought out, do not do as you wish, once registered down the best not to change at will. For the enterprise, the domain name of the website is also known as the "network trademark", which shows that the website domain name should also be consistent with the brand image of the enterprise.

A good domain name is very helpful to enterprises in the process of network marketing and promotion of the implementation of the effect, and a good domain name can be more users remember, reflecting the strength of the business side, which is conducive to increasing the visibility of enterprises, enhance customer trust in you. Practice has also proved that a memorable domain name can bring you more visits, and even save a lot of advertising costs.

Website domain name most commonly used international suffix .com/.net/.org, domestic domain name suffix .cn/.com.cn, etc., choose a good domain name should be memorable and easy to use, easy to say and has the image of the maximum effect.

Two, web hosting options

Virtual hosting, that is, the space to store the content of the site, can also be said to be web hosting space. Strength of the enterprise can buy a separate server, but web hosting can basically meet the general needs of small and medium-sized enterprises. Choose the website virtual space must pay attention to these places, such as whether to support the 404 page settings, whether to support the 301 jump and other common SEO features, the role of the 404 page is mainly in the user can not open the web page to salvage a part of the traffic, and the 301 jump in addition to focusing on the weight, but also to enhance the SEO rankings, so it is important to support these features.

In addition to this, there must also be support for regular database backup functions, and to take into account the compatibility of IIS, space speed problems.

Three, website program development

The current mainstream website program is broadly divided into: ASP, PHP, JSP, etc., it can be said that different website languages developed by the program performance is slightly different, the current use of the most is still the PHP language. Here to mention, if you are a master, you can write your own code. If you are a "white", and if you have enough money, you can build your own web team, recruiting programmers and artisans is the best. Of course, you can also find a reliable outsourcing team to build a website, professional things to the professionals to do, that is also excellent.

A complete website in addition to the site's core framework, there are website front-end, LOGO, board classification, banner, advertising space and so on. Nowadays, search engines are increasingly focusing on the user experience, so companies need to focus on the degree of website design, website opening speed, website URL optimization, whether the background can generate the whole site html and other issues, these are also in the process of website construction and development of all aspects of the problem need to be considered.

Four, site maintenance

Website has been built and online, the entire website construction work is completely over? Website maintenance process will often encounter some hacker attacks, such as SQL injection, cross-site scripting, text upload vulnerability and other issues. The security risks of a website are mainly due to the presence of vulnerabilities, and a website without vulnerabilities does not exist. Therefore, the basic work of website maintenance is to find the problems in time, as well as to patch the vulnerabilities on a regular basis.

Fifth, network marketing promotion

Network promotion, including SEO optimization, through the search engine rules to optimize the web page to improve site visits. It also includes Baidu promotion, as well as the use of Baidu know, space, Q&A, posting and other various network channels to bring traffic to the site. Or with the help of Internet extrapolation platform on the enterprise website to carry out a full range of promotional work.

In summary, the construction of a website, first of all, the overall program of the site to have a plan, and then choose a good domain name, rent a server or buy space, to determine a good program development language, find a good station service providers, do a good job of site security and maintenance, to grasp the direction of the network operation and promotion.