Traditional Culture Encyclopedia - Traditional virtues - Advantages and disadvantages of three-level distribution
Advantages and disadvantages of three-level distribution
1. Dealer control: The merchant (brand) can control all the information of the dealer anytime and anywhere.
2. Inventory backlog: dealers don't need to press the goods, and merchants can also ask more people to help you sell the goods.
3. Benefit distribution: All benefits are distributed by the merchants in advance, which is fair and just.
4. Customer precipitation: omni-channel customer precipitation and aggregation, personalized recommendation and precise marketing through WeChat.
Shortcomings of Wechat Three-level Distribution System
The biggest shortcoming of the three-level distribution system of WeChat is the dispute of its model, because this three-level distribution model is similar to pyramid selling, and its unreasonable use in Wechat business leads to the decline of its reputation. Therefore, although it has many benefits, this dispute of legitimacy is inevitable.
With the help of many successful distribution cases, it is proved that the three-level distribution system has great advantages over ordinary shopping malls. To do a good job in the third-level distribution of WeChat in mall system, we need to analyze the market in the early stage and design a reasonable model and commission ratio. If we want to have a good reputation, high repetition rate and long-term operation, we still need the operation model.
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