How to do short video marketing what are the short video marketing methods

One, the production process of the product shows

The process of product production is more suitable for short video marketing. A picture can be said into a thousand words, and a 15-second video can express more content. If the process of making a product is captured in a short video and shown to potential customers, it is a way of marketing that utilizes the power of short videos. A café can take the opportunity to show their coffee making process, a fashion salon can show the transformation process of their customers and so on.

Two, show the brand culture

Short video marketing provides an opportunity to show the brand culture and characteristics, easier to make in the competitors stand out. For short video marketing, brands need to capture the key points they want to express in a very short period of time, show them to their users, and convey their brand culture. For example, if you can present your fans with a model's dynamic catwalk in a short video, the communication effect is much better than a static picture display.

Third, promote brand activities

Short videos are a great opportunity to promote brand activities. Let the camera turn to the product and add personalized elements. With the corresponding promotional information can definitely increase the conversion rate much more than traditional marketing methods. The content of the short video is a process of dynamic walk with clothing, there will also be close-up shots of the shoes, so that consumers more intuitive understanding of the product information, with other promotional information on the web page is more likely to lead to consumer purchasing behavior. Short videos, especially live coupons can make fans excited, users can use coupons as long as the timely screenshot. This kind of coupon that disappears when it's limited is indeed very good at capturing the appetite of fans, so that people can't help but keep the coupon.

Four, positive three-dimensional interaction

Short video interaction is very three-dimensional and visualization, the function of short video is very suitable for drawing closer to the customer. Users will not only message interaction, but also shoot the same video. When the brand organizes activities to invite users to participate in the video shooting, the brand influence will also increase the brand exposure with the secondary exposure of the user's video.

About what forms of short video marketing, Global Green Ivy editors will first share with you here. If you have a strong interest in Internet marketing, I hope this article can help you. If you still want to know more about copywriting optimization, advertising and marketing copywriting methods and materials, you can click on other articles on this site to learn.