Why did the sales of domestic automobile brands plummet in China?

In the past two years, the sales of some independent brands have declined, and four car companies, Cheetah, Zotye, Huatai and Lifan, all have bankruptcy rumors. Although these rumors were finally denied in a statement, these independent brands are facing the situation of declining sales and difficult operation. Now the overall market situation is relatively weak, which is one of the objective reasons for the sharp decline in sales of these independent brands.

According to the data of Automobile Drivers' Federation, the sales volume of China automobile market in 20 18 showed negative growth for the first time in 28 years, which was 2.8 percentage points lower than that in 20 17. For the automobile market that has grown for more than 20 years, many car companies are caught off guard. The data shows that in 20 18, the per capita disposable income of urban residents reached 3925 1 yuan, with a nominal increase of 7.8%, which was 0.5 percentage points slower than that in 20 17. From the actual situation, the per capita disposable income of urban residents increased by 5.6% in 20 18, which was 0.9 percentage points slower than that in 20 17.

The slowdown in income growth will affect all kinds of consumer spending, and coupled with the sluggish real estate market, the confidence of bulk consumption, including automobile consumption, is unknown. Careful observation of the product layout of independent brands will reveal that the product layout is single and the phenomenon of following the trend is serious. Last year, major automobile companies began to engage in "intelligence", and almost all self-owned brand models took "intelligence" as their main selling point. There is another "cross-border wind" this year, and I started to make coupe SUVs, CS85 coupes, Haval F7x, Jingyi IX5, Geely Xinyue ... I can't count them. There is nothing wrong with catering to the market, but blindly following the trend, without its own characteristics, consumers will not be willing to buy.

Bian Xiao gave a detailed explanation of this problem. Bian Xiao made a detailed interpretation of this issue, hoping to help everyone. You can leave me a message in the comments section if you have any questions. You can comment with me more. If there is anything wrong, you can also interact with me more. If you like the author, you can also follow me. Your praise is the greatest help to me. Thank you.