The difference between network marketing and traditional marketing

The difference between these two marketing models lies in marketing concept, information dissemination mode, sales channels and modes, target market and individual demand, marketing environment and technology.

1. marketing concept: online marketing emphasizes consumer demand orientation and pays attention to interaction and feedback with consumers. Traditional marketing is more centered on the interests of enterprises, and consumers are often in a passive position to accept information.

2. Information dissemination mode: Internet marketing adopts two-way information dissemination mode, and enterprises and consumers can interact in real time. Traditional marketing is mostly one-way communication, and the efficiency of information dissemination is low.

3. Sales channels and modes: Internet marketing realizes direct sales through the Internet, reducing intermediate links and inventory pressure. Traditional marketing is limited by geographical and traffic conditions, and the sales channels are relatively limited.

4. Target market and personalized demand: Network marketing can more accurately locate the target market and meet the personalized demand of consumers. Traditional marketing is more aimed at a wide range of consumer groups, and the degree of personalized service is low.

5. Marketing environment and technology: Network marketing is highly flexible and innovative, relying on network economy and modern communication technology. Traditional marketing is limited by industrial economy and traditional communication technology, and the innovation space is limited.