What are the five levels of automobile product development in product strategy?

In product strategy, there are five levels of automobile product expansion: core products, formal products, expected products, extended products and potential products. The core product, also known as the substantial product layer of automobile, refers to the basic utility and benefits provided by automobile consumers. Automobile consumers buy a certain brand of automobile products, not to possess or acquire the automobile products themselves, but to meet certain needs.

Definition of automobile market positioning

Automobile market positioning means that automobile enterprises determine their own market positioning on the basis of fully understanding the situation of users and competitors, which is an important part of modern marketing. It is necessary to establish an image for enterprises, endow products and services with characteristics, and what kind of product image and corporate image enterprises appear in order to leave a deep impression on target users.

Market positioning, also known as product positioning, mainly refers to defining the positioning of enterprise products in the target market, that is, according to the position of competitors' existing products in the selected target market and the conditions of the enterprise itself, creating certain characteristics for enterprises and products from all aspects, shaping and establishing a certain market image, so as to form special preferences in the minds of target customers.